Ideal Electric

Esed’s estimate was fair (and exact in its estimation of time). His work was excellent. His experience is obvious and care to detail remarkable. I consider him my go to electrician now.

Very helpful service. Prompt even on a weekend. Fair prices, good recommendations, and Esed is a very nice person. Highly recommended.

If you need quality work, Esed will likely get the job done the way you like it. Tall, strong, conscientious, hard-​working, honest, friendly, intelligent, and straight-​talking– all the virtues of a traditional and successful small business. He’s not cheap– he gave me an estimate of $ 200 each to install five pendent lights, and $ 100 per switch. Electricians are expensive. A rate of $ 100/​per hour or a little more is not unusual. Lamps Plus (San Rafael) charges $ 110 per lamp fixture, assuming that it is a straight-​forward swap-​out (which you could probably do yourself), but something more complicated could probably double that cost. After Esed explained to me what had to be done, I hired him without getting another bid. As it turned out, he worked (very diligently without a single break) for about six hours. I paid about $ 1200, so he was getting approximately $ 200/​hour which is one of the reasons his business is successful. I budgeted a certain amount to get the job done; he fell within that budget, so however fast the job got done in a good manner, I was satisfied.
A handyman might muddle through a relatively simple job OK, but anything complicated should be done by an electrician. I would certainly call Esed for a bid for any substantial job where problem-​solving and high quality were requirements.

My wife and I had a wonderful experience with Esed. We were forced to make extensive upgrades and repairs to the electrical system of our new home, which included pulling permits to replace the main box as well as work in the attic and crawlspace on our old knob-​and-​tube wiring.
Esed was very quick to do the initial inspection, gave us a fair price for the work, and took the time to explain every step. He’s meticulous and clearly takes pride in his craft, and we couldn’t be happier with the result.

Wow, wow, wow! Esed is simply an amazing, super knowledgeable, highly skilled, and honest electrician. I am utterly impressed with his level of skill and professionalism.
About a month ago, we found ourselves in an unsafe situation after hiring a contractor who did now know a lot about electrical work. To make a long story short, we had a small fire – that got me to call Esed. He quickly diagnosed the problem, gave us a reasonable estimate, and then completed the work in a professional and timely manner, all while explaining everything in a non-​condescending manner. Now we are safe! He even gave us advice on other work that was not done properly by another person.
Then this evening some lights went out in our kitchen, and resetting the breakers didn’t help. I called Esed and he was literally in our house in 10 minutes! I am not kidding you. 15 minutes later he had fixed everything. For someone of his abilities, he could charge an arm and a leg and I’m sure people would pay that, and yet his fees are very reasonable.
Some people are extremely skilled at what they do, taking pride in their work. Some people are extremely professional in the way they deal with customers. Esed is the best of both worlds. I can’t thank him enough!

I had a potentially dangerous situation with wires overheating and «glowing». I called Ideal based on the Unilocal reviews raving about his experience and troubleshooting knowledge. Esed arrived on time and quickly assessed the situation. He went to work immediately and methodically fixed all the wiring to the circuit breaker panel. Then he alerted me to a problem with the meter box and suggested that I contact PG&E. He waited for the utility service man to remove the meter and then fixed the problem within the meter box. I would definitely call Esed for any electrical need but especially for a difficult situation as he is up to any electrical
challenge with his experience and problem solving abilities.

Esed is a total professional and very thorough and conscientious in his work ethic. We bought a 1910 Craftsman Bungalow 3 years ago and the previous owners had done some DIY «upgrades» that were executed in a way to appeal to buyers but when the curtain was pulled aside revealed a mess of wires and a scary reality. Esed’s approach is to help you achieve the best results for your particular problem and he offers choices to consider along the way. Having dealt with a number of contractors, we were waiting to hear about all the extra expenses we would incur once work began. This did not occur with Esed. He inspected our home and gave us a very reasonable quote on what the work would cost us and advised us about work that wasn’t necessary that we thought we may need.
Esed is unique in that he shares his knowledge and is even willing to teach you how to do some of the work yourself if you are so inclined. He is also a great storyteller and we feel lucky to have found him.

I just called Esed to discuss putting in a gallery spotlight to highlight the bowl we bought in Kauai. He spent about 10 minutes w/​me exploring the project and gave me an estimate. One of the things I appreciate about him is his practicality. At the minimum it would cost about $ 350. He’s willing to come out and give us a more precise estimate, but in the time we spoke he gave me a good sense of the cost. I don’t think we’ll do it, but I appreciate Esed’s helpfulness in giving me information to make that decision. We will call him again for the next project.

esed okanovic was recommended to me by a friend and i’m so glad she did.
he took care of what needed to be fixed and i feel safer now. he knows what he’s doing and he is thorough.
i may have been able to find an electrician who charges less, but i’ve learned through my 70 year life’s journey, that you get what you pay for. and it’s not good to mess with electrical problems.
a big plus… esed is a sweetheart. easy to talk with and easy to trust.

The person who answered the phone was amazing. I wanted a service call for an outlet for a garbage disposal that wasn’t working.
My diagnosis was that I needed a new circuit breaker. I thought I had reset it properly, but I hadn’t. He asked me a few questions to diagnose the problem. Then, he talked me through the proper method of resetting the breaker. Problem solved!
I called back a few minutes later with a second question with that outlet. He analyzed that and gave me directions to resolve it too.
I had called two other companies first. One never called back, and the other said two weeks to come out. If I have any electrical issues in the future, I will call Ideal Electric and recommend him to my friends.
Since there was no charge, I’m happy to write a glowing review in appreciation.

I had what I thought should have been a simple job installing an outlet in a room, but after calling half a dozen places, it was hard getting calls back and everyone that would call back was booked months in advance. I called Esed and he came the next day and did the job in about 45 minutes. It was fast, professional, reasonably priced, and he answered all the questions I had. I now know who I’m going to call any time I have electric work to be done.

Reliable and expert electrical service. Having hired Esed for both major and minor electrical work on three separate occasions I would neither use nor recommend any other electrician. Treat yourself to the feeling of complete confidence that the job has been done correctly.

Can’t say enough nice things about Esed. The converted garage in my back yard was having strange electrical problems; after a few feeble attempts to fix it myself, I found Esed on Unilocal and called him. He answered the phone (which in itself is sadly rare), listened carefully to my description of the problem, provided an initial diagnosis, and then gave an explicit description of his fees. I was able to set up an appointment for the next day at a time convenient to me; he arrived a few minutes early (really!) and worked with me to diagnose the situation. He not only fixed the problem, he explained why he was doing the things he was doing, fixed one of my poor attempts to address the problem without chastising me, and gave me advice regarding preventative steps I could take. He’s not only very skilled, he’s thoughtful and caring. Would not hesitate to call him again.

Esed from Ideal Electric is GREAT !! I agree. I called five other electricians on the Unilocal list, and, all were too busy to come out. I needed an electrician in a hurry when I flipped the switch in my kitchen, heard a POP, and all the recessed lighting went out. I called Esed in the morning, he picked up right away, and, even though he had a full day agreed to come by at the end of it, 5pm. He arrived right on time, figured out the problem in a matter of minutes and fixed it. Since there was more time, I asked him to look at another electrical issue I had with my under cabinet lights. Without hesitation he figured out the problem there, as well. I highly recommend calling him. He’s honest, skilled and kind. His pricing is also good, and, he is direct and professional about what he charges and why. I will call him again.

THE BEST SERVICE EVER!!! I have never had anyone come and explain the problem to me has much has Esed did. He even went out of his way and had me take a few pictures of the problem to see if he could fix the problem over the phone (WHO DOES THAT)??? I will never call anyone else again for any electiral problems. BY FAR THE BEST !!!

Esed from Ideal Electric was awesome! We found his business on Unilocal when we needed an electrician to help with some shoddy prior work by a contractor who left most of our outlets loose and constantly breaking the face plates. Esed was clear, honest, hardworking and fast. I will call him again the next time I need an electrician.

Esed is GREAT!!! I needed an electrician on short (emergency) notice when my 100 year old wall socket started making scary noises inside the wall. I found Esed on Unilocal and basically picked him because someone said it’s like having Werner von Braun fixing your home electrical needs. It’s quite the compliment, really :)
Esed picked up my call right away, got back to me with scheduling info exactly when he said he would, was promptly on time, offered me great, straightforward rates (with an unsolicited a locals discount – what!), was super straightforward and helpful with all of my questions, had everything he needed right in his truck to save time, and let me watch him work (which was fascinating.) He also offered me advice on safety for the other areas of my old house which I had been wondering about, and was able to make a few additional small repairs that I needed right on the spot.
This guy’s AMAZING. I’m using his services exclusively from now on.

I have an emergency at my house in Berkeley. I called Esed at 8:45pm. He took the call and came out within minutes. He inspected my entire house and turned the electrical main back on after a comprehensive check on all the outlets and making sure there is no risk of fire hazard. Thank you Esed. You are great!

I decided to use Toni’s strategy and look for an electrician a little further down the Unilocal list. Now, he’s higher up. Book him fast! Esed was able to schedule my job for the same week I called him. He discussed with me his rates and different ways he could charge me (time and materials, bid, troubleshooting fee) to make sure I was comfortable with the deal. He called the night before to confirm and showed up right on time.
He completed the work a lot quicker than I expected and he was super-​neat. He cleaned up every speck of dust he made. I could not be more impressed.

Esed from Ideal Electric just completed a project for me here in Oakland. I own other property in other states and have dealt with a great number of contractors of all levels of calibers. Esed is the epitome of professionalism, honesty and his caliper of knowledge is yet to me matched by anyone i have hired. The quality is of his work is at the highest level and he stands by his word regarding the outcome and delivery of the completed work. So, if you have a job to be done and you want it done right at a fair price, then i would recommend you hire Esed. I will!