IGA

I love this IGA. Not only because of its location (prime location by the sea by the way) but by the way the owners set it up. I’ve been in my fair share of IGA’s to know that this one, takes the cake… and eats it too. It’s everything the stereotypical IGA should not be. Clean, everything looks fresh, the aisle’s are organised, the prices expensive, the service friendly. Did I mention the aisle’s sparkle? My shoes even squeaked.
It doesn’t stop there. They only stop posh deli meat… a whole range of prociutto, beef, deli delights, dried fruit and fancy pre-​made salads. The salami’s are a range of their own. Obviously rich people shop here. It’s too good to be true. The shelves stock fancy overseas items in the coffee section (so fancy I don’t remember the names) and horlicks! Ahhh my beloved horlicks. I will pay the expensive $ 7 for you because you’re worth it.
The feeling is good, the staff courteous and the atmosphere… portside wharf. Pack your picnic hamper here, it’s all good.

The IGA in Portside Wharf bares striking resemblance to a gourmet deli. Sure, it may have its normal grocery store layout, but have a look closer at the products on the shelves. Plenty of it is gourmet deli selections. They have a larger selection of cheeses, which you will not find at your regular suburban IGA and a diverse range of mineral water.
This IGA is a prime example of how different shops cater to different markets. Clearly, this IGA caters to a more affluent and posher market. Those who need that big selection of cheeses to go with their vintage imported wines and the huge choice of mineral water, because God forbid, there are certain waters that just won’t do! Ah… The thoughts of the wealthy. I’m a simple person, who doesn’t really know much of the cheeses, except cheddar, swiss, brie and blue? And when it comes to water, when I was in this IGA recently, I decided to get one branded, ‘Another Bloody Water’. Again, you don’t find this brand in most other IGA’s, but I suppose, they are posh enough to get away with risqué brands. This sort of thing appeals to this particular class of peoples. But hey, it’s not a bad thing!