Swirl Frozen Yogurt

Specialties

Mill Valley Swirl is self-​serve yogurt experience offering a rotation of flavors daily coupled with a variety of over thirty toppings. Customers are free to combine as many flavors as they wish with as many toppings as they would like. Flavors range from healthy organic tart that is fat-​free, gluten-​free, probiotic and only 80 calories a serving to over-​the-​top decadent red-​velvet cake, which is still low-​fat and low calorie. Toppings start with fresh, locally grown organic fruits and evolve to the likes of sugary gummy worms and hot butterscotch. Customers pay by the ounce (43 cents per ounce) which enables individuals to decide how much or little they would like and puts portion control back into the consumer’s hands.

History

Established in 2010.

Mill Valley Swirl is the brain child of Jeff Shine, a full time stay at home dad, and his wife, Kristine Shine, a working mother. Knowing first hand that today’s family dynamic is different from years ago they aspired to create an environment that caters to all ages and tastes, bringing a modern twist to the Main Street Ice Cream Shoppe.

Unlike the traditional ice-​cream or gelato shops, Mill Valley Swirl recognizes individual taste and a desire for a healthier lifestyle. The basis behind Mill Valley Swirl is frozen yogurt options for everyone, healthy or fun, with the customer being in full control of quantity and selection.