Self Edge

The pretentious hipster dick at Self Edge today couldn’t care less about us. His attitude and demeanor, the shitty music and the lack of product drove us right out the door.
We took a short walk over to Blue in Green, were met warmly, accommodated well, and dropped serious bank. That is all.

BUYER BEWARE, SAVE YOUR MONEY, GO SOMEWHERE ELSE!
Oh if only I had listened to the reviews. I purchased a pair of jeans under guidance of Andrew Chen, the owner nonetheless, only to be misguided on the fit. There is no mention of the return policy upon purchase and it explicitly does not allow credit if the denim is soaked — a prerequisite advised by the staff!!! Staff does not return phone calls or answer the phone. The owner refuses to provide credit. For such expensive denim, save yourself the hassle and headache — go somewhere else!

This review if for the New York City store and not for the stores in California or Portland. Two things that put me off, 1) lazy and inattentive customer service and 2) sloppy hem jobs. Other than that, the product speaks for itself. Beautiful Japanese denim, although the selection is a bit small.

Self edge… oh self edge… the most desired and sought out for denim store on the east coast. With a huge selection of raw denim and an impeccable online store that thousands of people order from. I wonder what that store must be like. So I got the pleasure to take a trip to Manhattan and find out. Hoping to see what’s been sparking my interest. I walked in and instantly I couldn’t believe how small the store was with limited product. I mean the denim is liked up about 2 or 3 racks and not organized. Also I realized from going in more then once almost half a year apart. That they literally brought nothing new in. It was the same old denim that they had a half a year ago which didn’t spark any interest what so ever. Staff is somewhat friendly. Just presentation and shoe, shirts, denim pretty much everything is limited to certain items. Not impressed, nothing to travel for, no return policy. Stick to online don’t waste your gas.

Why don’t you ever pick up the phone?

The most friendly, knowledgable staff! Check them out if you’re thinking about getting into «end-​level» raw denim. They will help find exactly what you’re looking for.

i couldn’t find a place in nyc that could chain stitch hem with a quick turn around time, Self edge had me ready to go in 1 business day and around the holidays so that was really appreciated!

Something popped off my jeans. SelfEdge took the jeans back for a few days and fixed it with no additional cost. They really stand by their products and services.
I look forward to getting a call from them when a pair of jeans I want comes in, in my size.
I’m honestly probably never going to buy jeans from anywhere else other than Self Edge for the remainder of my life in NYC. But with locations in SF and LA I should be covered there too.
If you want a really solid pair of jeans that you can keep for years… come here. You’ll pay a premium but if you’re searching for a place to buy high quality jeans you are probably already paying $ 100+ for each pair. I used to buy Diesel Jeans all the time. Never again. Self Edge for life.

You get what you pay for in life. Jeans for $ 350? How can they be worth it? Well, if you come to this shop, they are. The jeans are the absolute best fitting and quality (raw denim) I’ve ever worn. There’s just something about the fit that I’ve never had before. And the best people working here. So friendly and welcoming. Helpful and patient. One guy who helped me was James. The best. That’s why they’re worth $ 350! A great experience allaround.

Love this shop and the owners and the folks who run it. There’s so much care to get it right, it’s my kind of place. Damn the expense and relish the details, that’s the order of the day at all the Self Edge stores (though the LA store is my hometown spot).
If you’re looking for the very best denim and bitchen accessories, go here and see them. Tell the the Chihuahua Jack Tickles sent you.

I had a great experience at Self Edge today. I bought my first pair of raw denim jeans and needed to get them hemmed. I contacted Denim Therapy and was told that there was a three week turnaround time. I called Self Edge and was told that they could hem a pair of jeans in a day or two. The shop is really nice. I’m a raw denim newbie, but the offerings were interesting. James helped me. He couldn’t have been nicer. He measured my jeans for hemming and offered advice. We spent a while talking about raw denim. I expected that James wouldn’t be that interested because I was getting a pair of jeans altered that i had bought elsewhere. That couldn’t have been farther from the truth. The icing on the cake was that I got a call three hours letter that my jeans were ready.
I had a very positive experience and will be going back to Self Edge when I’m ready to buy my next pair of raw denims.

My boyfriend and I came here recently to look at their selection of raw denim after a friend told us about his beloved pair of selvedge jeans. Honestly, neither of us are «cool kids» by any means, but the staff were very quick to make us feel right at home. They’re all super friendly and knowledgable, and very quick to make suggestions after my bf told them the exact look he wanted. They obviously know their product here!
We escaped with a pair of jeans, but not after being told exactly how to shrink them down to the right fit (cold water for ten minutes in the bathtub) and to come back for hemming. A few days was all it took for the bf to get a brand new pair of jeans, hemmed exactly to fit, and he’s now pleased as punch and way better dressed than I am.
It’s a pity that Self Edge doesn’t have much in the way of women’s raw denim, because I’ll admit now that I have been converted to the dark side. Sure, the denim’s pricey as all hell and you’ll be eating oatmeal for months, but for amazing quality plus the experience to wear down your denim as you see fit? Priceless.

I walked in, Thomas asked me a few questions, sized me up and started pulling pants. About an hour and 8 pairs of jeans later, we found the perfect match. Thomas knows his products and is very accommodating and patient. Nothing but net, swoosh!

This past Sunday, I stopped by Self Edge to pick up a new pair of jeans. Honestly, I was a bit nervous stepping in here after reading some of the Unilocal reviews. I’m not «cool» and I don’t know anyone who works here. I’m just a guy that likes denim. Anyway, that’s not really important.
When I walked through the door, I was impressed by the design and layout of the store. It is really quite nice. They carry some of the best brands around and seem to have a good stock of different sizes and cuts.
I was the only one there and the sales guy sitting in the back asked me if I needed any help. I told him about some jeans I had seen on their website and let him know that I was unsure about how they fit and wanted to try on a couple different sizes and cuts. He helped me out with several different pairs.
Once I found something that I was happy with, he helped me with figuring out how much to hem them, as I like to cuff. The chainstitch hem, done on a vintage Union Special, was included in the price. Although they told me that the hem would take 1 – 1.5 weeks, it only took a few days.
Overall, I was happy with the experience and will definitely be back for my next pair. I even brought another pair over to be repaired when picking up my newly hemmed 3Sixteens.

Just to be clear I have shopped at Self Edge SF and Self Edge Portland and had great experiences there. I own 3Sixteen St 100X and they are the nicest pair of denim that I have. I’ve also met Andrew and Johan and they are really nice, wonderful people.
However I felt rather unwelcome in this store. I was dressed in more business attire and received apathetic hipster service. I was never made to feel welcome and just got a cold vibe from the sales associate. He also mainly sat at the desk and was checking his phone. I’d like to think it was a bad day but as soon as a friend dropped in he treated them differently. I also felt condescension especially in regards to the buzz door (the guy has to click a button to release a lock on the door to let you in and out).
I wanted to buy a pair of 3sixteens for my brother but I guess I’d rather do it online or in portland. Once again their stuff is quality and the proprietors are really great folks. I just hope they create a more friendly and welcoming atmosphere akin to their other stores. So I gave two stars to emphasize my ambivalence over writing such a bad review.

Great store… they are the US exclusive supplier to all the brands they sell so you know you’re going to get something unique.
Yes everything in here is expensive but you’re getting quality that will last for a long time. They stand behind their products and have the facilities to do repairs in-​house.
Salespeople are super knowledgable and helpful without being pushy. Just a great store.

I was pretty bummed when I noticed that my jeans were starting to go bald in the crotch. I didn’t know crotch repair was a thing. I just figured I’d have to let evolution take its course and find a younger, stronger pair.
Enter Self Edge. They make time go backwards. I brought them my thinning jeans and the attendant took copious notes on which parts I wanted repaired. I felt like I was talking to someone with a degree in denim.
Seven days and $ 40 later, my Diesel Jeans received what all balding men want: a toupee sewn into the existing hair on their head and into their scalp. Fantasy time for these jeans. I’ve come to learn that while Diesel Jeans – despite what the price tag would suggest – are distressed and deteriorate quickly, the wizards at Self Edge can undo the effects of time.
Next time I buy a pair of jeans it will be from this place. Their entry level raw denim was about $ 215 and out of my price range. However, I feel like if I am making an investment in denim and I choose to trust anyone’s knowledge, it should be these guys.
Don’t let denim pattern baldness wreck your life – hit these guys up.

This is THE store for jeans in whole USA. And as NYC is part of USA: this is THE store for jeans in whole NYC. Period.

Bring your $$$$ and get ready to be amazed. This place stocks ultra high denim for denim lovers. If you don’t know what selvage is you should probably continue to buy your True Religion jeans and be happy.
The salesperson took a lot of time with me and was a bit of a smart ass, but I liked that.
They carry several exclusive projects in the store and are right across from Epaulet which is another must see place in NYC.

Self Edge rocks!
I’ve always had the same problem with jeans; I buy a pair and it fits great in the store and then after a few weeks they’re either huge or the factory «distressed» spots tear into gaping holes and they become unwearable.
I decided that enough is enough and I needed to buy one pair of really good jeans that fit like they were made for me. After shopping around for a few weeks I came across Self Edge on Unilocal.The shop is almost directly across the street from Invisible NYC, where I get my tattoos done. I just never noticed it before.
I dealt with Aaron and he was awesome! In all my shopping around he was the first person I’d spoken to that seemed to really know what he was talking about when it came to jeans and fit. I had heard of raw denim but I didn’t really know much about it. Aaron expertly explained the difference between raw denim and the denim we’re used to seeing in stores and suggested several pairs of jeans for me to try based on the criteria I was looking for.
I ended up with an awesome pair of 3Sixteen+ 11BSP jeans and a beefy Strike Gold natural cowhide belt to go with them. Again, Aaron took his time to explain the soaking and break-​in process and suggested a few different ways to do so.
I’ve been wearing them almost daily for about a month and a half now and I couldn’t be happier with my purchase, they fit better every day. I’ll probably stop back around the same time next year to pick up another pair of raw selvedge jeans.