Coors Lab Tap Room

Wasn’t really sure what we were getting into when we decided to come check out the Coors brewery tour. My girlfriend and I decided to go check it out knowing it was free.
Quite surprised, I was expecting maybe doing a tour then being handed a canned Coors and told to hit the road, not even close.
It starts by waiting for the bus. Parking is free but you are standing outdoors so if it’s chilly you might want to wear a few extra layers. the line moves steadily but it still took about 30 minutes to get on the bus.
After arriving at the facility, you stand in a much shorter line and get your ID checked and a wristband around your wrist. This gets you your beers so don’t take it off. They’ll also supply you with a automated tour guide which you push a correlating button and hold it up to your ear at certain points during the tour and a recording will play for you.
The tour took approx. 40 mins but took our time in each room. After seeing the assembly line wrap up about 200 cases we finally made it to the best part. The tap room. Three free beers with sitting and vending machines. Lines can get long but move fast. Come with friends and enjoy some fresh brews with good conversation!

DO NOT Bring a PURSE or really anything, for that matter. I got turned away with my purse, and after putting it in the car and coming back with my wallet, they almost turned me away AGAIN! Just to be safe, if you need to bring something, hide it inside your coat or something otherwise you can’t bring anything in.
3 free beers, worth it if you are nearby or on a budget.

Cute little Coors memorabilia sprinkled throughout the room. Large seating and standing areas. Place for you to view your photos from the start of the tour. They have a range of Coors on tap for you to try. What a great way to end your tour?!

3 free beers, you can choose from a variety of their beers too! Had a great time, it just took awhile to get up there if you don’t want to take the tour. Not what I was expecting.

This place was awesome! Three free beers and they get you through the line quickly.
My only complaint would be that they should regulate how many people go in at once because there was nowhere for us to sit. There was a table, but no chairs because people at another table had taken all of the chairs.

Walk in, present your ID, and receive three free beers.
I really don’t think it gets better than that!
Okay, it’s not *that* easy, but it’s nearly that easy. I still haven’t had a chance to do the Coors tour, but a few weekends ago some friends invited us to join them a wee bit too late, so we ended up meeting up at the tap room. You do have to jump through a few hoops, like taking the trolley if you’re not up for walking the couple of blocks into the facility, or the multiple lines to pass through, but when free beer is on the line, you’ve got to be wiling to do a few tricks.
Amazingly, I really dug this place. The tap room is large with plenty of seating. The ladies serving the beer didn’t seem too interested in the process, but hey, when people are just there for the beer, I really can’t blame them for their lack of enthusiasm.
In any case, I would certainly come back here to try a few more beers. Even I can’t pass up a free Coors fresh from the source. Really.

Three free beers? Of course I love it! Coors is very clever. They got a whole group of students hooked on coors product for free while their in school and once we graduate, we’ll be purchasing it the entire rest of our lives.
That being said, this is definitely delicious product. I always get three blue moons because the come with an orange at the end (aka: the light at the end of the tunnel/​beer… whatever floats you’re boat). One of my biggest college regrets is that I didn’t get the «Drought is Over» T-​shirt you get for free on you 21^st birthday.
I finally went on the long tour for the first time back in November. Halfway through the tour they serve never-​bottled beer. It’s pretty awesome. It’s the freshest beer you’ll ever taste!

Three free beers at the end of a self guided tour in a large pub room setting? Sign me up!
The tour itself is just ok, and actually pretty interesting to learn about the history of this brewery. From all the old memorabilia to interesting facts and pictures. It’s a huge brewery with a lot of history behind it.
What’s even more fun is hitting up the tap room at the end of the tour! Damn, these beers are so fresh and delicious. They feature a rotating selection of beers, usually six or seven to choose from. Coors Banquet, Colorado Native, and Batch 19 Pre-​Prohibition style lager. The Batch 19 was my fav. Plenty of seting and high tables to camo out at and enjoy your brews. Lots of images and things on the walls to look at here too. Friendly staff pouring the beer. A bunch of beer nuts machines are on hand for munchies.
But seriously people do you have to bring your little kids here? What is wrong with all these suburbo-​trash parents that they feel the need to drag their ankle biters and annoying brats to every damn adult type event? Leave the kids home! If you have no one to watch them then don’t go. It’s that simple. I really don’t want to get my buzz on surrounded by little kids!
Other than that this is a pretty cool spot. Free Beer!

This place rocks! The tour is free and at the end they give you 3 free beers to enjoy! The really great thing is, if you have been already or are on a time crunch, you can go and get a wristband to get your 3 free beers without going on the tour! If you’ve not been on the tour I highly recommend it. That being said, it’s nice that you can skip it if you’ve been before! Don’t forget to stop at the gift shop on your way out to pick up some items for yourself or loved ones that are exclusive to the brewery!

Awesome touristy activity for a friend in town or boredom on a random Monday. And three complimentary samples at the end… awesome!
I know they offer the oversized old school mobile phone like devices to listen to the tour… I must preferred when they had a guide and it was more fun and interactive.
we essentially skipped through the boredom of the audio tour t the tasting at the end.

The best thing I can tell you about this tour is that you can skip it and go straight to the beer tasting at the end. There you go: insider tip.
You can pull up to the little guard stand on 12^th street instead of going to the main lot and waiting in line for the shuttle, etc, etc. Tell the guy at the stand you want to just go to the tasting room and he’ll give you some green tickets. You park, walk in, show your ID and can take the elevator right up to the 2^nd floor and go to the tasting room. Not that I’m not interested in the beer making process, but a lot of brewery tours are the same, and I’ve been on a lot of them. So skipping the tour and going right for the beer made good sense to us.
You do, as other people have said, get three beers for free. We enjoyed that the Blue Moon was served with an orange. We were disappointed that the Blue Moon Agave was not available because that sounded really interesting. It was busy but a fun stop.

Have you had your 3 free beers today?
We can walk here from our place and often do for the «lounge tour.» This consists of getting your photo taken, showing your ID for a red wrist band, and then walking straight to the lounge for your three free beers! You can actually walk to the entrance yourself from 12^th and Ford and just tell them you’d like to do the lounge tour.
We have done the full tour many times though. It’s great! It starts with a short shuttle ride from the parking lot near 13^th and Ford that gives you a tour of historical downtown Golden. I see plenty of families do the tour so don’t feel like you need to avoid this just because you have youngsters with you. It’s free, stroller and family friendly, but you can’t bring bags or purses! Leave those in your car. It’s really busy in the summer so prepare to stand in line. They provide shade and a little water mist for the super hot days.
The tour is a self guided audio tour in the summer and busy months. I like this because you can go at your own pace and don’t have to worry about not being able to hear your tour guide. In the winter the tour is slightly extended and done with an actual tour guide. It’ll take you about 30 – 40 minutes with the audio guide before you get to the lounge and gift shop.
I would recommend the Colorado Native or Batch 19 if you’ve never had them. Be brave and sound cool by asking for the Mines Moon. Named by Mines students it is half Blue Moon and half Killians. I like it!
There is a great gift shop on your way out. The shuttles will take you back to the parking lot and give you a Golden Ticket. This is a discount coupon you can use at participating locations in Golden like Bob’s Burgers or Anthony’s Pizza! :) Don’t scratch the discount off until you get to the store though or it won’t be accepted.

I would like to be able to go on a day where they have a more personal tour, but the handheld tour is worth it with the free beers in the end.
I’d go back when I get the chance.

Did you say 3 free beers? Yes, yes they did.
N.B.: You can request the lounge only tour to get the red wrist band and skip the traditional tour and head straight to drinking.

We were driving from Denver to Keystone and my friend strongly suggested we stop here along the way. I’m glad she was so insistent because it was awesome!
The tour is 100% free and includes a photo at the beginning (OK, this is actually not free), a self audio guide, a taste of either Coors Light or Banquet at the mid-​way point, and 2 free beers at the end (options include Batch 19, Blue Moon, Colorado Native, Coors Banquet and Coors Light). There are also non-​alcoholic options but unless you’re under 21, I am judging you if you get a soda. Plenty of photo ops along the way at each of the «stations», too. That + friendly staff serving me free beer = a great afternoon.
One very important thing to mention regarding transportation to the brewery: street parking only, anywhere you can find it near 12^th St and Ford. There is a shuttle that takes you from here to the brewery. However on bad weather days, the shuttle does not run! We found this out the hard way. I advise to call ahead and check if it is running, otherwise you have a long ass walk– super buzz kill and definitely NOT fun in the wet, snowy, slushy cold.

What a cool place! Free beer! 3 of ‘em!
The lines were long on a Saturday, but the buzz in the room couldn’t be beat. They girls working the bar are fast, and nice, slanging beers left and right.
Their beers on tap are listed on the wall, with a small description of each.
I’ve found that Banquet beer is my new favorite.
Right next door to the gift shop. Get ready for some drunken shopping. ^_^

So fun! AND it’s FREE! You park in the Coors parking lot, a shuttle will come get you and take you on a mini tour around Golden, CO. When you get to the brewery, they have hats for you to wear (of bottle caps and Coors cardboard boxes made into Cowboy hats) and then you get your photo taken. The tour is self-​guided so you get these little phones that you can wear around your neck.
During the tour, you get free drinks; Coors Light, Coors, Blue Moon, Keystone, etc. The first two drinks are «okay» sizes. At the end of the tour, you get a full size beer mug to drink out of. Pretty awesome! Basically, if you’re looking for something fun to do, that’s absolutely free, while getting free drinks, this is the way to go! However, don’t forget to tip your bus driver. :)

3 Free Beers without the pre-​recorded tour!
Getting to the ‘Coors Lab’ Taproom (as deemed by the students from the local engineering university) is quite simple. Just walk into the facility along 12^th Street from Downtown Golden (using all of the crosswalks) and go into the front door. Get your picture taken and tell the desk that you want the ‘Short Tour.’ Once you get your wristbands, go to the elevators on the far wall and go to the second floor.
There you get 3 of the freshest beers you can imagine. Very good service and a good gift shops. Enjoy it!

2012 Review #75:
The tap room is the only part of the tour worth going on. If you are a Mines student, this is known as the «short tour» because to get to the tap room all you have to do is get on an elevator and go to the tap room floor. You do *not* need to go on the tour to get free beer.
And for that reason, and that reason only, the tap room is neat. Actually, it’s also neat because they include limited release beers, such as Batch 19. You can also get Zima! Come on, who doesn’t want Zima?!
A couple tips:
do NOT come at 4:30 and expect to get all your 3 samples. It will be packed.
If it’s that busy, then get one 8 oz sample, take it, and get right back in line. You’ll thank me.
Do NOT try to give one of your samples to someone, or take someone else’s. They are hyper-​vigilant and will take it away from you.
Try something different.
Bring your own snacks. None are provided and those that are available are vending machine snacks.
You can come once per day, but only once per day. Since liquor stores can now be open on Sundays, Coors is open on Sunday, but between Labor and Memorial day, is only open Thursday-​Monday. Normal hours for the tap room are 10:00 — 5:00, but Sunday is 12:00 — 5:00. Come, drink, and enjoy.

A must-​see/​must-​do for anyone in the Denver area! Only 20 minutes outside of Denver proper, Golden, CO and the Coors Brewery is a world apart from anything else.
Everyone was very friendly, including the people at the parking lot where you wait to get picked up by the Coors shuttle.
Hard to believe everything is free! Sure they may make back some money at the end when they sell you the pictures you took at the beginning of your self-​guided audio tour or in the gift shop just outside the tasting room (I’m not gonna lie, I bought and brought back to California a six-​pack of their Batch 19 beer).
You think they would only give you a thimbleful of beer since they give you a small teaser of either Coors Banquet or Coors Light in the middle of the tour but no… at the end of your journey through the brewery, you are guided into a basement bar where you are allowed THREE full beers! Wow! If I weren’t driving, I would have drank mine AND my mom’s!
Of course, I don’t know if it really made a difference, but drinking beer from the source (even if it was Coors which I don’t usually opt for) does taste better. Mm… mmm, fresh beer!