Serramonte Shopping Center

This mall is alright. They have a fairly large food court but not as many stores as other malls. The parking lot is huge. Overall, it feels a bit outdated and it doesn’t seem worth the extra effort to go here if you are visiting SF.

This mall is everything. I love to come here with my old classmate from high school and laugh at… popular trends in the mall: X On a serious note, I have heard about a number of crimes in and around the mall, which is extremely sad.

This place is a huge complex with a large variety of stores, but it was insanely hard to find parking and super packed with people on a windy and rainy Saturday afternoon! I was definitely expecting a smaller crowd due to the wind and rain! We ended up window shopping and admiring the Christmas decorations as nothing was of particular interest to us.

Serramonte used to be more appealing with some eclectic shops to choose from. Now, it is just like any other mall, but even trashier than one I have been to in a long time.
The lay-​out also bothers me. It lacks flow, and it is just plain lame. I don’t plan on returning anytime soon.

Good ol’ Serramonte… Spent many days/​nights here when I was growing up in SF and for a time, living right in Daly City. Though Serramonte has never been a hotbed of fashion, I take it for what it is and what they have now. It’s definitely a place of nostalgia for me. But on my recent visit to the mall, I saw some cool shops and bought some good stuff. I like the Adapt store. I got some nice shirts from there. Hidden Hype has some good stuff including rare sneakers. Shoe Palace has lots of footwear and some apparel. The staff I met at these shops were all super cool and helpful. I definitely recommend those stores.
Serramonte was always the super Filipino mall growing up being that it’s in Daly City. That hasnt changed. In fact, in the center of the mall was a lady who was selling chicharron, spicy vinegar and fish sauce from her cart. It was an established vendor cart in the mall! Hahaha… Only in Daly City. It was both awesome and awkward to see. LOL.
The mall can use some updating for sure. And an infusion of more current stores would be nice. There is plenty of parking usually. Be back soon Serramonte…

I had not been here at this mall in over 10 years… I thought that the mall was over all in great condition… definitely upgraded and remodeled since I have been there, and there were no empty locations. Spent a few bucks in various stores, and maybe it was me, but everyone seemed customer service oriented, although I walked into one store and it was apparent that the young sales associate was either new and under trained. It’s okay, because we’ve all been there before, «brand new and under trained». I see many people not really happy with this mall, but if you want to make comparisons, please take a trip to Bay Fair Mall in San Leandro, CA or West Valley Mall in Tracy, CA and you’ll really understand the definition of piss poor and run down! If I am on this side of the bay again, I’ll gladly patronize this shopping center.

I grew up in Daly City so this place has always been the PLACE to go for all shopping needs.
This place has gone through remodeling and upgrades over the past 20 years. I remember Montgomery Wards used to be here and that is where I got my first GAME BOY! I also bought my first musical keyboard there and my family got our old washing machine from there as well.
There used to be a Nintendo Station in this mall back in the 90’s which was AWESOME! I would play on the nintendo for hours while the RENTS walked around the mall and shopped. The cool thing back then was that all the kids use to just hang out here, those were the days!!!
Today, the mall is very DIFFERENT but there are some things that remain the same. The food court has been remodeled which is nice. But, Sbarro was the longest stapled restaurant here at Serramonte. I am so surprised by that but it made sense! Everyone love PIZZA!
The Walgreens that use to be here is now a Gym and the nasty Burger King is gone as well! Side note, when the Burger King was here it was so GROSS! I would find the most strangest and weirdest bodily particles in my food, YUCK! Back to the mall, it has come along and progressed with the times. With new paint and shops this mall is still a cemented, in my mind, as a landmark of Daly City. Oh, all the asian folks that use to hang out here and play chess and walk around the mall are no longer here. I don’t know what happened but I never see them anymore in the mornings. They always had their seats opposite Sbarro! I get the feeling that they were kicked out for some reason, that’s a bummer!
I like the upgrades and additions that have been here. Dick’s Sporting Goods, Target, Finishline, Elephant Bar, and Barracuda are just some of the recent additions that have been brought to Serramonte over the past 15 years.
While tourists and people from out of town may not get this place it is still my locally trusted shopping mall! I never go wrong when I come here.
#throwacoininthefountainandmakeawish

The mall has such a weird layout that unless you’re a regular who knows the layout, you’re going to be doing a lot of walking. They need a better selection of tenants, especially the food court and more family restrooms.

Store have no customer service. I was standing for almost half an hour they really not give a shit.

I been coming to the Serramonte Shopping since I was a little kid, living in the Outer Sunset of San Francisco. It is one of my favorite malls other then Tanforan. I still remember some of the stores it use to have, like Montgomery Ward, King Norman’s Toy, FYE, Walden Books, Long’s Drugs, QFI, Radio Shack, Serramonte Pets and Mervyns. It is a very good shopping mall, hopefully it will not try to become a high end mall with stores like Michael Kors, Coach, Lucky Brand, North Face and Kate Spade. Just stay as a middle class and early stage upper middle class shopping mall. These day it still has great stores like Target, Disney Store, JcPenny’s, Hollister and Macy’s
The newest and latest owner, Equity One Inc.(headquarter in Miami FL.) plans to expand and renovation of the mall (maybe as it stay open for business). They also own the not so great Potrero Center, Plaza Escuela in Walnut Creek, other California malls and malls and other centers in other states.
Here are links to news on the expansion and renovation:
It kind too bad or not so great that they don’t have any Surveys asking local shoppers how they like to see mall with example photos from links in all areas and maybe kind of retails to come in. That would be great, because some people do like to bring in ideas or as a guide from places they have visited or shop at like Downtown Disney in Orlando, San Francisco Premium Outlets, Forum Shop at Caesar Palace, Westfield Valley Fair, Westfield Oakridge, Miracle Mile Shops at Planet Hollywood. Even maybe décor and styles they like from home remodeling like Americanized Mediterranean, nautical, Tuscan and so on.
Well let see what happens with the remodeling and will there be drawings online for people to see. It a great mall hope it will be even better with the expansion and renovation.

Been coming here since I was born. I don’t go to college locally anymore so everytime I come home every 6 months I always pay serramonte a visit. I am very impressed with the improvements they have made with like the new Dick’s store and the other new stores in the mall and the remodeled look of some stores like the Disney store and Hollister.
Pretty much has every store you need/​want to look at. Not a super upscale mall like Westfield but it’s a cool place to shop and hang out. Food court is still pretty nice and has the good food places. Parking can be a bitch sometimes but it really depends where you look. Target and the Buffalo Wild Wings side of Macy’s is always packed, so parking is easier like near crunch or the food court. Serramonte is probably trying to compete with Stonestown and Tanforan but I would choose to go to Stonestown over here. Not a bad mall though.
PS. If anyone that works for the Serramonte corporate or whatever, I’m still salty you took out the huge fountain geiser thing in the middle of the mall.

Good ol’ Serramonte Mall. I have been coming for years and not much has changed. Stores come and go and that’s to be expected. The staples are still here and aren’t going anywhere anytime soon, Macy’s, Giants Dugout, JC Penney’s (formerly Mervyns) and the Denny’s out in the parking lot. However something is a changing around here. Since they renovated the Target years back and added Dick’s Sporting Goods and Buffalo Wild Wings there is a new aura to the place.
The farmers market is great! Off the Grid has been making money for the food truck owners (especially Señor Sisig!) hand over fist. Ike’s has just opened up a sandwich shop and I hear there is something big on the horizon… Wait for it… Wait for it…
They are going to be adding a Dave & Busters to the lot and that alone will keep me coming back for years to come. I don’t know about you but there is something about tossing back a couple over-​unders and then feeling like a kid again in the arcade. The closest one to the city is in Milpitas and that’s easily an hour away depending on traffic. Well played Serramonte Mall management, keep up the great work!

They really need to take out the fish and turtles from the pond at the center of the mall. There are 2 signs that tell people not to throw coins into the pond and to not feed the animals yet there is constantly tons of change sitting at the bottom of it and a thick mystery coat over the top of the water probably from kids dumping whatever in the water while their parents are checking their Facebook accounts nearby which, i’m sure, creates a sad slow death to the turtles and fish living in it. So since no one can respect the rules or wildlife and it doesn’t look like it’s well maintained then they shouldn’t torture animals by placing them into the pond and just remove them and make it a coin fountain that they can collect from and donate to whatever random charity they feel like.

I can’t say that I’ve been coming to this mall for years because, well, I haven’t. But since I’ve been a student at SFSU (and, as such, a part-​time resident of SF) since 2010, I’ve been to this mall quite a few times.
Pros:
+ Plenty of parking
+ Never EXTREMELY busy and there’s usually plenty of room to walk around and not have to bump into complete strangers.
+ Many options for places to eat
Cons:
— Exiting the mall to get back onto 280 can be slightly confusing/​challenging — especially on a busy day.
Overall, I would say that this mall is better than Stonestown but not as good as other malls nearby. But it’s still nice to come here to do shopping and get food, which I’ve done quite often.
4 stars

This mall has changed a lot over the years. it looks so much nicer with the revamp several years ago. Now there’s a nice fountain with turtles & some fishes in the center of the mall! Though, it’s always crowded with tired elders and parents with children running around.
This mall is pretty decent with plenty of stores, compared to other places. They have a pretty big Forever 21, H&M (men, women, & kids), JC Penny, Macy’s, Target, Hot topic, Victoria’s Secret, Pink, jewelry stores (Kay, Zales, etc), Disney Store (under construction till later 2015.), Foreign Exchange, Hollister, and some random stores too. Big food court with plenty of options and seating. Food court has phở, pizza, Hot Dog on a Stick, Japanese, Chinese, Indian, etc. The mall seems to also be divided into 4 sections. so think of it like a big ‘X’!
I think Stonestown and Serramonte even out because they both have stores that the other doesn’t. Example, H&M at Serramonte is bigger than the one at Stonestown. Stonestown has a bigger Sephora than Serramonte (located inside JC Penny). No Foreign Exchange at Stonestown. Bigger Forever21 at Serramonte. You get the picture.
Definitely worth stopping by, and probably a bigger parking lot than Stonestown.

I haven’t been here for a couple years, and the place looks much better than before!
Before, it was pretty dirty, the place had a lot of small and boring shops. They still have Macy’s and JCPenny, so the good ones stayed. The ones replaced, were at least replaced with better stores.
There’s a Target store located in the mall, which brings in most of the customers to look and loiter around the rest of the area.
A Daiso Store is located outside the shopping center, I suggest driving there than walking.
Pros:
–More stores
–Good and fair prices
–Winter promotions
–Kid-​friendly playgrounds inside
–Bigger food court
–Cleaner bathrooms
–Cons:
–Parking will forever be a hassle here
–Pretty slow shopping area
–Small turnout of people

Never been a fan of this place…
The stores are decent but no matter what time of day you come its always crawling with people which I am not a fan of. Also, they layout of the mall is strange so that means you have to do a LOT of walking to get from store to store.
So, since there’s a lot of people that means a couple things. A lot of car traffic and a lot of foot traffic. The mall is dirty inside because there are too many people that apparently don’t know how to use a trash can. And in turn, its a complete mess trying to get out of the parking lot and make your way back to the freeway. Drivers ignore the stop signs and the congestion is so bad it will give you a headache.
Nonetheless, they have everything you need here. Plus, they have a lot of good baby clothes stores if that’s what you’re into: D

Aye, what’s up with the swanky chicharron cart located the middle of the mall though? 0. o Certainly pinoy pride at it’s finest.
The ONLY mall, I am aware of, in the United States, with an indoor food cart vendor that pompously markets this revered fried pork snack that your Filipino homies will delight in. Dubbed as ‘SerraManilla,’ instead of Serramonte, this mall is flourishing with Filipino clientele: nanays, tatays, kuyas, and your teenybopper adings. I swear that I am going to cross paths with one of my chismosa ninangs (bigmouth godmothers) one day.
Since I have moved to Pacifica, this is the only major shopping center in close proximity to my new home. It has some decent fundamentals:
— Target
— Victoria’s Secret
— Adapt (where you at though Ms. Ashley Vee?)
— Buffalo Wild Wangs aka B-​DUBz
— H & M
— Elephant Bar
— Macy’s
— Off The Grid (generally situated in the parking lot between Macy’s & BWW): Daly City’s ‘premier’ moveable feast
— Sephora (a makeshift version located inside JCPenny… eh, it is acceptable): They accept exchanges/​returns from the actual Sephora boutique!
This one-​floor mall’s directory is nowhere near as profound as the directory at Westfield San Francisco Centre, but heey hey, the ever so expansive parking areas are free! When push comes to shove, you won’t experience such ‘Great Mall Milptas, CA’ hostility here, because there aren’t many shoppers here anyway.
Don’t expect princess treatment customer service at any of the stores. Average, well-​kept shopping center, ideal for light shopping or errands. If you’re merely curious about the food inside the mall, you friggen heffer, just keep in mind that food court parking is right across Dick’s Sporting Goods.

CONVENIENT
(3 stars)
Back in the days when I was once in my teens, traveling from Seattle to kick it with BayArea Filipinos who took us to this mall to hang out was «cool». Key phrase: when I was once in my teens. It’s not a place I do my typical shopping but it is a place Daly City locals frequent often. 1) gym 2) target 3) farmers market 4) franchise eats 5) dugout store 6) adapt store 7) off the grid DC are all in proximity (just to name a few positives). If a quick purchase needs to be made for whatever occasion it is usually done here. It is a convenient suburb mall. What I do like, it’s no longer an overly crowded mall because other neighboring malls have better stores — which gives me an advantage to score some items available. Recently I scored Air Jordan 1’s here to match my 49er fits. Usually my size is not available.
It is still a teenie bopper hangout or a family hangout. Do avoid holiday weekends such as thanksgiving weekend, Or else pay the price of getting trampled by Lolos and Lolas hustling to get a deal!!!

Pros:
Good location for Daly City
Easy freeway access
Good variety of shops and food
Ample parking
New stores opening frequently (modern)
Well maintained appearances
crunch fitness right there
Cons:
As someone said, this place seems to be the retirees’ hangout spot. Not really a com, just something I didn’t expect.
Definitely Filipino heavy. Also not a com really.