A Bathing Ape

London, United Kingdom

4

Open now

3 reviews

Accepts Credit Cards

Contacts

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Telephone:
+44 20 7434 2541
Website:
www.bape.com
Address:
4 Upper James St, London, United Kingdom, W1F 9DG
Soho
Nearby public transportation stops & stations:
500 ftBeak Street Hamleys Toy Store
780 ftPiccadilly Circus..tiendas
880 ftConduit Street
Categories:
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Bussiness info

Accepts Credit Cards
Yes
Bike Parking
No
Wheelchair Accessible
Yes

Today

Today 11:00 am – 7:00 pm
Open now
Local time (London) 11:45 Monday, 2 June 2025

Business hours

Monday 11:00 am – 7:00 pm
Tuesday 11:00 am – 7:00 pm
Wednesday 11:00 am – 7:00 pm
Thursday 11:00 am – 7:00 pm
Friday 11:00 am – 7:00 pm
Saturday 10:00 am – 6:00 pm
Sunday 12:00 pm – 6:00 pm

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3 reviews of A Bathing Ape

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Place rating: 4
London, United Kingdom
I guess everyone knows, but A Bathing Ape is a Japanese street wear brand that was established about 15 years ago and was relatively recently globally popularized by the Rap New Wave, notably Pharrell. This small, but well designed store by Golden Square is there only outlet in the UK and consequently very popular.
The clothes are displayed with great care and, as Sarah L. noted, are interesting due to their bold colours and designs. It’s not really to my taste but I think the strong use of colour is to be applauded, particularly here in the UK where grey seems to be universally de rigour. I do wonder how much life the brand has left. Still, if you’re into the preppy –hip hop look and have some cash to play with this is a great shop with some interesting items.
Place rating: 5
London, United Kingdom
I’ve always been a sucker for A Bathing Ape boy. The oversized, bright hoodies, the tees, the hats…
Worn by the likes of Kanye West and Pharrell, there has been a lot of hype around A Bathing Ape since it’s inception, but I think it’s well due — unique prints, bold colours and style.
The store itself is super cool and unique, reflective of the brand. And to my fellow reviewer, the reason there’s often queues out the door is that to die-​hard BAPE fans, a limited-​edition is worth it’s weight in gold (just check eBay).
According to one of the staff, «A Bathing Ape» is short for the Japanese saying «bathing in lukewarm water», which means to complacently over indulge. This is, ironically, a reference to the lazy opulence of the younger generation of Japanese, the brand’s own customers. Oh, how I love an ironical phrase.
Place rating: 3
London, United Kingdom
I just don’t get this store. Well I do understand that it is very hip and cool, trendy, different and again, cool. But I don’t see why?
This Japanese store is specialized in urban street wear. I just don’t see «that thing» in their designs, for me it is just (over priced) hoodies and t-​shirts with prints. I suppose the limited editions displayed like art works makes it more tempting, but still. I occasionally walk by the shop and there is often queue outside. Please somebody explain to me as I think there must be something that I fail to see!