Dreamland is a well known bedding specialist, at least I know it is here. Mainly due to the same person they have used in all their advertising for about as long as I can remember. Although all their stores are individula franchises. Basically this store has chosen to team up with Zak & Rog to provide all you furniture and bedding needs under one roof, creating somewhat of a one stop shop in their eyes. They do have some great specials as well at times so worth a look if you need a new bed or mattress. Convenient parking right in front as well.