Vanguard Key Clubs

Specialties

What is a 24 Hour Key Club fitness center? This means members have access to any location electronically 24 hours a day every day of the year.

If you’ve ever used a hotel fitness center with your room key… you understand the concept. Vanguard Key Clubs are larger (8,000−11,000 sq. ft.), better equipped, and more convenient than most «traditional» fitness centers and do not discriminate on the type of workout that its members need or want. These are community based, member’s only facilities interested only in providing the best environment possible for a great work out, no matter who you are… we’re not Planet Fitness… we ARE a gym… and that’s where your fitness goals are achieved.

Sadly, much of the fitness industry has veered away from the values of hard work to achieve good health in exchange for high volumes of non-​users and dollars in their pockets. We believe your health is worth more than $ 10 a month and we expect you to show up… not for us… but for you. We believe pizza, bagels and candy are great treats to reward you for your efforts from time to time, but are not appropriate in the gym. We believe to be truly free of judgment; you cannot judge how people choose to exercise. We believe if you are going to be chased out by a flashing blue light and a siren… you should be a real criminal. We believe that great results come from hard work and offering the best environment to get that work done makes us the best choice for those results to be achieved.

History

Established in 1992.

Started in 1992 as a «traditional» fitness center, our operating format converted to a 24 hour key club in 1996 to better serve the demands of our diverse membership base who valued the time flexibility to compliment their fitness programs more than the need for a front desk person to greet them when they entered. Anyone who has utilized a hotel fitness room while traveling will understand that this concept is not dis-​similar to entering those facilities with their room key, however, our facilities are much larger (8,000−11,000 sq. ft.), more secure and have more amenities than the basic fitness center. We offer our members the flexibility to exercise when they want, how they want and at any location that they want, hassle free and with the freedom they expect from a fitness center. Sure, there may not be a staff person on site at any given time, but we are reachable ²⁴⁄₇ and will address any concerns that arise as long as they are brought to our attention… guaranteed!

Meet the Business Owner

Craig A.

Business Owner

Craig graduated in 1990 from the University of New Hampshire and the Whittemore School of Business. Gaining interest in the fitness industry during his latter years at UNH, Craig began working simply as a front desk attendant for a small fitness center in Portsmouth, NH. When the opportunity to manage a much larger facility in Dover, NH presented itself, he jumped at the chance to broaden his range of business experience. Soon after he took the position, it became clear, the facility was on the brink of collapse. After breathing some life back into the facility, it was taken over by a pair of brothers from out of town who had their own ideas of what fitness should be. Having reached a philosophical difference with these new owners who valued making money over providing a well rounded fitness environment that was inclusive to all of its members and their needs, Craig moved on to create his own brand of fitness center that thrives today. Vanguard Key Clubs.