SG Associates

Specialties

In a traditional setting, each real estate agent is personally responsible for virtually every aspect of marketing a home. However, not every agent is able to invest in the type of comprehensive marketing each home deserves. Consequently, most properties are marketed in a standard way regardless of their unique heritage.

SG Associates has solved this problem by building it’s own in-​house team of brand strategists, designers, writers, and film-​makers. Historically, a team of this caliber was only found in an advertising agency. At SG Associates, every agent has full access to these creative resources. The result? Every property is afforded its own unique marketing strategy complete with personalized branding, website, film, printed materials, and more.

Gonzalez’s goal is to create a stronger emotional connection to each property. Homes aren’t bought and sold on mere facts and figures. While traditionally ignored in real estate, visual media is one of the most effective ways to trigger an emotional response. SG Associates’ unique approach leads to higher home values for sellers, and a more rewarding experience for buyers.

Meet the Business Owner

sergio G.

Business Owner

Sergio Gonzalez is not your typical real estate agent. The longtime resident of Westlake Village is redefining the way real estate is bought and sold — and the results are stunning. SG Associates, the luxury real estate firm founded by Sergio and his wife Galen Callahan.

«I knew there had to be a better way to market luxury homes,» Gonzalez said. «The Conejo Valley is home to many of world’s most distinguished properties, but you would never know it by the way they’re represented on the market. At SG Associates, we believe that every home has a story, and it is our job to tell that story in a meaningful way. You are not cookie-​cutter, and neither is your home.»

Gonzalez earned a Bachelor of Science degree in business finance from Loyola Marymount University. Prior to SG Associates, he worked with many of the nation’s top portfolio lenders as a specialist in luxury residential lending.

SG Associates also recommends

Future Physique Westlake

3

reviews

Gyms

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Trainers

sergio G. says,

«Carolyn Talarico is the best personal trainer in Westlake Village.»