Activate map
Yes |
Specialties
Product
It’s about the fit and the fabrics. It’s about feeling confident in clothing that fits you. It’s about
dressing with a point of view. It’s about luxury, quality, simplicity and integrity. It’s about clothing
that works into every aspect of our customer’s lifestyle.
In Theory, anything is possible.
History
Established in 1997.
Since our founding in 1997, Theory has been known for making clothes with integrity for urban sophisticates. The tastemakers. The leaders. The thinkers. The doers.
In a historic moment for Theory, we are unveiling a new logo – our first redesign in 18 years. We’re pleased to introduce the new branding initiative in our Spring Summer 2015 campaign featuring Natalia Vodianova and photographed by David Sims in London.
With a refined sense of energy and optimism, the campaign and branding celebrate and underscore Theory’s essence of urban sophistication, defined by the modern uniform for men and women, and envisioned for the now.