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Street, Private Lot |
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Free | |
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Specialties
Snow & Ice Desserts:
Shaved Snow
Halo Halo
Boba Teas
Ice Cream
History
Established in 2015.
SNOICE opened as a dessert bar in San Diego, California in 2015. Since then, SNOICE has been striving to serve high-quality, fully-customizable interpretations of Taiwanese-inspired shaved snow, Filipino-inspired Halo halo, and SoCal-crazed milk tea with boba.
Snoice’s culture reflects the values of two young parents, who left their careers in New York City’s startup world to focus on raising a family. Both lived in households who built small businesses in the restaurant and event space. Coincidentally, the couple aspired to create a unique environment where their one year old son, Nathan, would have the opportunity to meet with friends and family, pay tribute to Filipino-American heritage, and give back to the same neighborhood and community that his parents grew up in.
The resulting platform is a pop-up shop offering a cozy place to bring friends and family to bond and a mobile stand that caters at community events.
Meet the Business Owner
Jayrell R.
Business Owner
Jayrell founded Snoice to create a fun and friendly environment for his son, Nathan, to grow up in and to evangelize new concepts in desserts. He believes sharing cold desserts is the perfect way to relax and bond with family and friends in sunny San Diego.
Jayrell is passionate about education and engaging the community. Before Snoice, he worked for education startups and non-profits in New York City. He previously owned Passion Fruit, a platform to connect people based on their passions and curiosity. Today, he continues to organize and facilitate startup education events for TechStars and 4.0 Schools.
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