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Specialties
Perfumerie and Apothocary specializing in hand-blended, luxury face and body care line and solid perfumes all crafted with organic ingredients and the highest quality floral essences.
«With a centuries-old apothecary up front and offices and lab space in the back, visiting In Fiore is a bit like looking behind the wizard’s curtain. In this case, the sorceress is Julie Elliott, who launched her In Fiore local-gone-global collection of perfumes, body balms, and skincare in 1999. Hints of signature notes like rose noir, vetiver, and jasmine emanate from the dark wood floors and glass front cabinets that house the beauty line, wrapping visitors in an irresistible cloak of fragrance.» ~San Francisco Louis Vuitton City Guide 2013
Meet the Business Owner
Julie E.
Business Owner
Julie Elliot is a modern day apothecary with an urbane, accessible manner and sophisticated wit. She is a blender, a parfumeur, a world traveler, and a student of anthroposophy.
Inspired by Old World apothecaries and history’s alchemists, Julie practices her craft with the accumulated wisdom of an ancient tradition. She is guided only by an irrepressible intuition for scent and blending, a passion that emerged in childhood as she pried through her mother’s French cosmetics filling notebook after notebook with imaginative chemical formulary. As if a scent spiritually imprints itself, Julie absorbs intimate knowledge of each essence like a character study. This uncommon ability translates into remarkably nuanced fragrances that sets In Fiore above all others. Mindful of restraint, she does what needs to be done and nothing more allowing nature’s floral gifts to speak on their own.