Pride Surf & Skate

They have a cool shop setup with alot of gear for surf and skate should be happy swinging by this place for a visit

I’m a nobody, Todd treats me like I am a somebody!

This is THE best skate shop in OB. We went there twice, first for skate shoes for my son, they were totally attentive and even showed us all the shoes they could get him in for sale price. We bought him a great pair for a very reasonable price.
The second time was for new wheels for his skateboard. The owner again showed us all the options for what my son was looking for and explained the different types of hardness of the wheels, sizes, etc. Not only did he change out the wheels, but he invited my son behind the counter to install his own bearings into his new wheels.
THE absolute best customer service, great selection, nicest people on the planet. Really down to earth. This experience has made my son’s spring break vacation from Florida THE best EVER!!!
Thank you so much for having such a great shop!

I love shopping here. They are always friendly and happy to have you in their store. They have good quality merchandise and carry local brands too. Anytime I need a gift for my dad or bro I shop here. This is an excellent business to support.

Todd provides such great customer service and is awesome with the kids that come through his shop. He took his time going through all the types of skate decks with my 11 year old son. This is the only place I buy skateboards from. He also fixed my sons old trucks instead of making me buy new ones free of charge. Todd has such a great personality and attitude, I will never go anywhere else.

Best surf shop in OB, if not San Diego. I’m a long-​time longboarder and very few surf shop, sales kids can answer anything I tend to ask. I was blown away by, not only Todd (owner and TDK shaper) but all the guys who work there and their knowledge of board vs fin. They actually talked me OUT of a new board and got me hooked on using different single fins for different conditions. No sign outside, no website, just quality equipment and sound advice from true professionals. If you’re a little turned off by the surfboard-​superstores, you simply gotta check out Pride.

They were absolutely amazing! We went in for family skateboards and they were sooo nice and helpful!!! My son got his first board and they let him watch and help put it together!

The best core surf and skate shop west of the 5 and south of the 8! Killer brands that are made for people who surf and skate sold by people who surf and skate.

I luv this place for not having the same ol’ same as every other shop on the block. Jaime is so personable, patient & helpful my family will go there every time we’re in town! We dig this shop–

Customer service… SUCKS! For OB I expect a chill atmosphere and we got the opposite… My friend was trying on board shorts (he’s gay) when he came out he asked do these look ok? They responded «we don’t have stripper poles here.» Ummmmmmmm willing to buy$ 50 board shorts he came and found me. I flipped out, walked back in and said «do you have contact info? So you have Facebook? So do you have Instagram?» Every answer was no except Instagram… Not fair; way to not cater to ANYONE who wants to spend money. Boooo to them!

Pride is a tight little surf/​skate shop on Newport in OB. As far as the skate selection goes, plenty of brands and sizes of boards to suit your needs. They also have a shoe sale from time to time which is usually 2 pairs for 60 and they always have a big selection. The staff is always friendly and willing to help out when switching decks and just talk about skating in some form whether it be the latest video to drop or just whats been up around the area. The owner is always in there talking about surfing and has always been nice and if your from OB just mention it and get up on that local discount. I recommend spending your money here or route 44 for boards and stuff and not Pacific Drive. If you want to know why just go to all 3 of them.

A legit surf shop with nice, very knowledgeable staff… and hey, they’re friendly without the surfer attitudes!
Went in to buy some wax on my first visit. The owner started chatting me up and we talked about surfing for a good 30 mins. Great guy. Not only do they sell some of the big brand boards, the owner is also a well known local shaper that has been doing it for years, so eventually I had him make me a new board and I must say it kicks ass! The guy knows his stuff.
As for the rest of the shop, apparel, wetsuits, lots of skate shoes and also skate decks, wheels, bearing, etc. Prices are good and the rest of the staff is super friendly.
Just a great core shop that’s been around for years. Glad I happened upon it a year ago.

This shop is a little more under the radar than most in the area for a great reason! It’s super original (unlike what one guy ^ said), you won’t find them filling one half of their store with their own store brand and the other half with all the «made for mall prints» from big brands. Yeah they carry big names but they are all hand picked for the extra funky flavor that one only gets from a local shop. They have plenty of original brands and are always selling stock and ordering new designs.
They have great grom (kids) clothes. I’ve been picking up my boys clothes there for years and people always ask my wife were she gets them. The staff is awesome by the way, extremely helpful and will take time to help you one on one, especially with surf and skate questions. No matter what level surfer you are they won’t give you the bad ‘LOCAL’ look.
I give them 5 stars because of helpfulness, uniqueness, variety of merchandise and overall consistency of qaulity service.

A hidden jewel… I didn’t know the name the first few times I came to the store but I keep coming back for more!
Volcom, RVCA, Insight, DVS, Lakai, Rusty just to name a few. Skate or Surf they got it. great selection and friendly staff.
Next time you are in OB check it out!

We went to the mall in La Jolla, which was a mistake. I just wanted a few simple items.
–Hoodie NO zipper (why must every hoodie have a zipper?)
–shorts
–v neck t
I went into this adventure with one simple hope. Not to spend an arm, leg and foot on those 3 simple items.
Didn’t happen at the mall, but while we were cruising OB, I thought «There must be a surf shop around here.»
Opened Unilocal app on shiny ass phone
Entered «surf shop» in the search box and just like that, boom! This place popped up with 4.5 stars.
We walked over and I was looking around. Within 10 minutes, I found all three items I wanted, I found them for a reasonable cost and I was out the door with a smile on my face shortly there after.
This place is awesome for so many reasons, but for me. It’s not about surf boards b/​c I don’t surf. I don’t need a wet suit b/​c I don’t surf, but an average Joe like me can get some cool gear without breaking the bank.
That’s how I end up Unilocaling local spots and giving them 4 star reviews.
Again, I’m a simple cat and the simple things in life are my pleasure.

I like this place. It’s small and has everything you need for all your surf/​skate needs. It’s not the greatest place in the world but it’s way better than alot of stores and you should shop there. Support local buisness like this…

I went back recently visiting friends. This place still rocks cuz they aren’t obnoxious; they are helpful; and they carry stuff you wont see elsewhere that hasn’t become the standard «bro» uniform. Like PACSUN and Blueroom stuff. Also they are like super super helpful about anything to do with surfing; i think they even sponsor some groms — i dunno i overheard something haha!

I just love the customer service there! I’ve been there about three times and each time Dave was there! He was very patient and extremely helpful. Thank you Dave ;-) You’re the man!
And the atmosphere is very comfortable. I wish I lived in OB and was able to stop in regularly; even if it was just to say, «hello.»

This is my favorite surf shop in all of San Diego. Not being from CA when I came out here I was determined to learn to surf. Also being a broke student, I wasn’t ready to drop my book money on a board. I went all over San Diego trying to get the best deal and most people were assholes who were pissed someone wanted to learn to surf. Not at Pride.
I’m a humble guy and can easily admit when I know nothing about a particular subject. I roll up into Pride and say, «Look, I don’t know anything about surfing, but I want to learn.» The staff was more than willing to explain EVERYTHING to me. They told me all about wetsuits, leashes, different types of boards, fins, the whole deal. They weren’t trying to sell me the latest greatest board and even advised me against buying a board from their shop. They said find a used on in the Reader until you learn.
That sold me right there, I found another buddy who wanted to learn to surf and we came back and bought two TDK boards and off we went.
After a few successful learning years, my board broke in half, I almost cried, and back to Pride I came. Again, same great customer service and this time I got a custom designed board, which ever since has been my baby.
TDK and Pride are hands down the best surf shop around. Great boards, great people and great service. Way to go guys!

I’m not going to lie. I don’t surf or skate. I shop here from time to time to check out the sale rack and have found some pretty good finds. The bigger surf shop a few storefronts down reminds me too much of the mall, so Pride’s got a boutique feel — yeah in OB.
My boyfriend surfs and skates and has bought a few things from this store too. The store is well stocked, but not overwhelming. Staff is superfriendly and young, but not obnoxious.