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+1 612-874-1920
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111 E Franklin Ave Suite 101, Minneapolis, MN, 55404
Whittier
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160 ftStevens Av S
200 ft1 Av S
550 ftFranklin Av W
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Specialties
UNO Branding is a cross-cultural brand strategy and design firm that guides retailers, brand owners and manufacturers to optimize retail results
specifically focusing on the Hispanic Latino consumer market.
With over twenty years of experience, UNO offers a service-oriented approach that is smart and passionate, an award winning multi-cultural staff of retail-savvy designers, trend consultants and strategists.
History
Established in 1999.
Design Begins in the Streets
By Anthony Mazzotti
UUNO Branding co-founder Luis Fitch has a message for those in the design community: Hit the pavement!
The Situation:
Many designers never get out in «the street» where consumers live, shop, and work to gain insight into who «the consumer» really is.
The technique:
Uno uses a market-segmentation system called «Filtros™» to segment consumers on factors like architecture, art, food, heroes, language, music, and religion.
The bottom line:
In order to design for your clients, you have to know who they and become a part of their lives — understand how they think, what they like, and why they do the things they do.
Read full story at:
unobranding.com/uno/design-begins-streets/
Meet the Business Owner
Luis F.
Business Owner
In 1999 Luis Fitch founded UNO Branding as an independent company to be a new kind of cross-cultural branding company partnering with clients and other agencies in all communications disciplines.
Luis Fitch’s career has spanned more than 20 years of branding with a unique focus on cross-cultural strategy and design. At UNO Branding, he’s deeply engaged at every step of a project and has lead award-winning branding efforts for top Fortune 500 companies. His no-nonsense approach and deep appreciation for the creative process and final product have helped him become one of the most sought-after Latino creative consultants.
Fitch’s work includes brand and corporate identity and design development for leading retail companies such as Target, Best Buy, Macy’s, Nike and Nash-Finch. His understanding of how design and culture affects consumer attitudes has led to many ideas executed in design as well as advertising.
