Apartment 720

If you can at all costs, please avoid this place. There are way better places to spend your money and that will APPRECIATE your business; in addition, they won’t be so blatant about abusing civil rights. This place is RACIST – Proven time and time again. I don’t know how they stay in business. They exclusively let people in based off what they look like – If you’re african american and DON’T play for the Bucks or other professional team, you probably won’t get in. I think it’s horrible the way they treat people and the doormen are always rude unless you look like a skank using a tube top as a skirt.

I’ve always enjoyed going to bars with loud dance music and dim lighting. Having lived in Milwaukee for the last four years, I’ve been to Apartment 720 multiple times and have not been impressed on any occasion. The only reason I’ve gone back is because my friends always want to go and I end up having a decent time.
This past Saturday I had a group of about 11 people all out in downtown Milwaukee for my birthday. As usual my friends wanted to go Apartment 720. We had talked to one of the owners prior to arriving and he said, «you’ll be on the list when you get here.» So we get in and they said we were NOT on the list. We showed the girl the text we had from the owner saying to let us in and we was extremely rude to us. So we left and they lost the business of 11 people buying drinks.
So I will explain my rating, I would give 720 a 3 star rating based on my prior experiences. This weekend, because of the rude customer service we received on Saturday, I’d give 1 star. Therefore, we get the rating of 2 stars. I will most likely not be returning.
Pros: dancing, Chicago nightclub atmosphere
Cons: cover charge, drinks are overpriced, they turn you away if you don’t «fit their image»

My opinion is very torn here… we went on Friday night for a couple peoples’ bdays celebrating together. Got VIP bottle service in the VIP area.
–Arrived at 11 PM, place was DEAD.
–No one else had a VIP table so it felt awkward but we had a lot of room
–Bathrooms are very clean which is nice
–Drinks are expensive
–Played good music and changed songs often, which I like when out dancing.
–Club wasn’t too crowded so it wasn’t too unbearable on the dance floor
–There were couples dancing near some strange looking wall — the girls were generally grinding their rears into the guys and hiking their dresses up to their waists. It was pretty trashy and not something you want to really see… especially if the drinks are too expensive to afford getting drunk enough not to care about this.
Felt like the club was trying too hard to seem like it belonged in Vegas and not downtown Milwaukee. Also, not really my scene. Once again, good music though and had a generally positive experience.

Like a lamb I led myself to this meat market. Fortunately, I am not a girl unsuspecting of the level of degradation that the beautiful sex is subject to at Apartment 720, but it does cause indignation to any guy with an ounce of respect for women to witness the whorification that takes place here. Look, I am not a moralist, but when you see these girls showing their panties like it’s nobody’s business, you do feel ashamed for entering this dungeon of tackiness.
The classlessness on the dance floor is also reflected in the management’s voracity to charge ridiculous prices for drinks and also overcharging credit cards (I guess assuming that the patrons will be too drunk to notice the robbery). These guys charged me $ 25.00 that I did not consume. I have reported it to my credit card institution, of course.
Do yourself a favor and do not go to this place. Is there any decent mainstream club in Milwaukee?

If you are a female… You must know and expect that walking into the doors of 720, climbing those stairs, and hitting the dance floor, you will get your ass grabbed, rubbed, or a nice thigh stroke or two will happen throughout the night. If you’re lucky, it will happen more than once…
If you are a male, be prepared to see hot chicks in barely there clothing frolicking around the dance floor like a puppy’s first time out of their cage.
On that note! I’ve never been here without reserving a VIP table, where the dudes are less creepy and you can escape from the madness. Like everyone else has said, bottle service is $ 100/​bottle of Three olives. Hmph. Worth it? Depends how many people, how much people are drinking, etc.
The service is usually speedy, in or outside VIP. The music kicks ass. And after a few strong cocktails you won’t mind a thigh rub on the dance floor, anyways.
Chicks, get a new dress, get yer girls together, and be prepared to dance and laugh.
Dudes, get your single bros, put on a new Tshirt, and start drooling.

Things I would rather do than go back to 720:
1) take a broken cassette tape case and pry off a toe nail
2) eat a bucket of warm mud soaked in cow bile from Brazil.
3) sit naked on a newly shingled roof at noon on a 100 degree plus day
4) listen to the 23^rd place winner of last seasons American Idol pee in the ladies stall.
5) anything

When I first moved to Milwaukee, this place kept on popping up on everyone’s list of places you must go to if you want the «big city nighflife».
Some friends and I booked a table for New Years and we arrived way too early (at around 10). The service was excellent though at that point. The waitresses would come over and mix drinks for the group and of course take those obligatory pictures.
However, as the night got later and the hordes of people started streaming, service was not on par with what it was earlier. Naturally, this makes sense, but by 1 am, the whole place was shitstorm and people could walk in freely. The bouncer was no where to be found.
In any case, the big positive was that the DJ was excellent and played good music. Everyone seemed to enjoy themselves. The place was WAY too loud though to talk, so prepare to just forget any form of conversation and just dance.
Big cons are that after midnight, they began to let the flood gates open and let in some questionable characters. The crowd really was not that good, and certainly not one of a «big city». In Dallas, this club would be a just a regular old run of the mill dance club. Again though, this is Milwaukee.
The décor was so-​so. Nothing too spectacular. I personally like hi hat better, and they don’t charge ridiculous prices for the nice atmosphere.
Bottles were expensive (for Milwaukee) and it was 250 for one bottle of goose for the group. Was it worth it?! I’d say if your going with a whole group for a special event, then I can see it being really fun. (I was pretty hammered!)
BUT if you are going with a friend or two and not getting bottle service, this place is way overrated. Not worth the long line /​cover charge to get in. For the «best club in Milwaukee» 720 was a bit disappointing.

I have been to this establishment on several occasions, and each time I have found them to be not enjoyable. Most of the time the place is so packed that you cannot even move in the place, a couple of times there were more staffing then there were patrons.

My first time at APT 720 last nite. For a Friday nite and 11.30 PM it waspretty empty… Surprising !! By 12.30 only did the place start fillin up to some extent.
I give it 3 stars because i had a nice time. but there were some turn offs. like some ppl gettting so drunk and completely unaware of anything around them… some spills and glasses lying on the dance floor… the most annoying was the amount of smoke (not from ppl smoking) but that releases from the smoke machines… at one point is was so much that i cud hardly see my frd who was dancing next to me… ughhh!!!
Music is gud… the DJ played all the recen popular songs and i enjoyed !

If this were any other city I’d give 720 only three stars, but considering the lack of decent dance clubs in Milwaukee it gets four. Been there three times, twice with bottle service, which at $ 100 dollars a bottle really isn’t too expensive. The set up of the club is a little strange, but the décor is pretty cool. The DJs are pretty good, they mostly play top 40s, but that’s what I like to dance to! For Milwaukee the drinks are a bit pricey– a tall cocktail is $ 9. From the times I was there, Saturday is definitely the night to go, (much cuter boys than friday nights!) I will for sure be back to 720 soon! (probably this Saturday!!)

I was in town for the weekend and my friend took me to this club on a Friday night. I really liked the way it is decorated and laid out. Very chic (unlike how I imagined a Milwaukee club to be for some reason. lol) The DJ played all the top 40 hits and did a decent job mixing them together to get the crowd going. I was horrified to find out that smoking is allowed in clubs there (I’m from California) so that was a HUGE negative for me. Also the crowd was very amusing… I saw at least three people spill their drinks and multiple people practically having sex on the dance floor. Interesting viewing indeed! Overall a fun time that was shared with my friend. :P

PARIS FOCKING HILTON?!!
THAT’S FOCKING HUGE!
Where Paris goes so do I! (Well, not on vacation with Rick Salomon, but you know what I mean)
OK. Fine. Some nights here probably do suck like some of the other reviews claim. I haven’t seen that myself yet, but I’m sure it does happen – LIKE ANY OTHER CLUB.
But as far as its’ good nights???
THERE IS NO BETTER CLUB IN ALL OF MILWAUKEE.
As I said in my first review… the way to go is VIP TABLE SERVICE.
Shut up and quit crying about the price. It’s really not that expensive if six friends pool their money –and it is well worth it!
Kim K. is still heading up the VIP/​promotions here and she is a FOCKING ROCKSTAR. Love her! She’s a gem! Friendly and there isn’t a snobby bone in her body! In fact, the whole staff here is super nice.
(Well, doorguys will be doorguys, ya know… so I won’t address that issue).
I am guessing the «complaint» about $ 25 – 30 cover is legit… I’ve heard the same thing… I’ve never heard of anyone paying this much once they do get in… but hey, this is a cool/​elite kind of club… don’t come dressed all sloppy or in your Abercrombie shorts and sweatshirt… dress up you fool!
And when I say elite I don’t mean that this place is filled with arrogant idiots… the people that come here are awfully chill… which makes it a nice experience… my past visit found people from adjoining tables coming over and saying HI to us… I know it’s Milwaukee and you can get that sort of thing at George Webb’s also… but it’s nice to know that just because you have the money to pay for VIP table service here in Milwaukee it doesn’t automatically equte to you being an a-​hole.
Which is something I can’t say for some other clubs, in my opinion, you there over on 3^rd Street (and I don’t mean Notte).
Dinner beforehand? I HIGHLY recommend anyone of the joints on this street… though if you’re in a clubby mood Charro and Umami are probably your best bets to start the night off right!
Oh, and again… KUDOS to the bathroom attendants.
Top notch place. Spring for the VIP TABLE SERVICE on a night that you know somethings going on and you will NOT be disappointed!

This place is totally hit or miss depending on when you go there. Could go on a friday where it’s dead, go the very next night and Nick Cannon will show up (like who?, right) anyway, it was packed wall to wall that night, at least the bartenders were relatively fast and my buddy and I didn’t really even have to wait in line outside very long. We got picked out of line to go inside. nice. It’s worth seeing maybe once.

I went to apt 720 for the first time for their labor day bash. Previously I had never heard of it. Turns out it’s the old Eve, upstairs next to Carnevor. Actually this was the first club I’ve been to in Milwaukee!
Décor was very cool with black walls, white designs, and lighted bars. Good DJ, however not much of a crowd, it was mostly women. Drinks were expensive – $ 10 for my vodka soda – but VERY strong. I ended up a bit busted up by the end of the night. $ 5 cover too, not sure what the normal cover is.
I might try this place again sometime I want to shake my thang.