Flowers By Daye

Specialties

Flowers by Daye is one of New York City’s most distinctive floral design studios. Its founder and creative force, Daye Deura, uses her unmistakable mélange of innovation and tradition to transform event spaces and film sets into floral dreamscapes and important moments into the full gamut of momentous occasions: weddings, product launches, outdoor garden parties, fundraisers, photo shoots, one-​time galas, daily or weekly flower arrangements for offices, hotels and residences.

Daye’s signature style, in a word is «Harmonious.» Influences range from European culture and big-​city sophistication to her own simple Japanese heritage and revered Buddhist traditions.

Regardless of the occasion or scope, Daye always provides personalized service with unparalleled attention to detail. She takes the time needed to truly understand each client’s vision — his or her personality and tastes — and then she works tirelessly to make that vision a reality.

Meet the Business Owner

Ritsuko D.

Business Owner

When her creative talents outgrew the limits of two-​dimensional design, Daye left Japan for London to study window display, installation and prop making, and was soon hired as visual merchandiser for Harrods. Daye internalized the sublime elements of European culture that would later converge with the excess and modernism prevalent in New York City upon her arrival in the 1980’s. By chance she met famed event designer Antony Todd, who recognized her talent, hired her as First Assistant, and generously shared his wealth of floral design insight and experience. She immediately began flourishing with the new artistic freedom afforded by three-​dimensional design, and that’s when fate struck kindly.

Daye knew right away that she had finally found her perfect artistic medium. One that could encompass her many abilities, influences and interests, and eventually develops into the unique aesthetic that she enjoys today.