I found Zumiez when wandering through the Mall today. It is geared to college kids and those black trenchcoat-wearing high-school kids, for neither that have no budget set. I found it unappealing, since I and the people I traveled into the store with were a) on a budget b) normal people. Their products have«wild» themes along with some price tickets to match. They may have an appeal to some, but not all people who walk into them.