Diesel

All staff understand at least some Japanese. The place is packed with Japanese tourists. Some of the items were almost 50% off the original pricing. I ended up buying a tank shirt.
They have clothes and forward for dudes, women and children. There are items not on sale that looked much more fashionable. That is usually the case, right? Never mind, they will eventually go on sale soon.

I agree with how pedestrian this brand has become.
I remember coming here once because my boards shorts are loose and the swim shop doesn’t have anything smaller. So I have to get some trunks and Diesel comes to mind for having some skanky trunks.
Cause that’s because I don’t want to wear my cotton trunks to the beach and ruin it. Voila. They have it.
I did not care for any of the service and unprofessional behavior that is being mentioned here as I know what shelf to get my item.
This pedestrian has to get it so half of his glutes will not show up while snorkeling.

Environment: ⁵⁄₅
Employees: ²⁄₅
Product: ¹⁄₅
Cost: ¹⁄₅
Parking: ¹⁄₅
Total: ¹⁰⁄₂₅
Synopsis: I love my best friend. Frantic, comical, spontaneous, and loveable! So my bestie wanted to change his clothes because he didn’t like what he was currently wearing. We were in Waikiki and we had decided to go to Diesel. that’s just because American Apparel wasn’t there. We were sorely disappointed. Worse I saw two people trying to talk to Japanese customers in ENGLISH! They knew no ounce of Japanese. Um.okay. To put the cherry on top of that, none of them greeted us, and one of them with the beanie/​beard took out his phone! Okay. class to «donkey-​butt» all in less than 5 minutes of our time there.
Environment: When you walk in here, everything is pristine. Even the employees are dressed quite nicely. You cannot help, but to stop and look at what they are wearing before moving on. Don’t confuse this with how they look, because I did not find them attractive.
Employees: Upon entering the store, my bestie and I did not even receive a greeting, just a blank stare. In addition to this, while I was looking around, the guy with the beanie took out his phone and started messing around with it. Totally unprofessional! Furthermore, there were Japanese customers there and both of the employees had no idea how to communicate with them. I was puzzled. You are in Waikiki where people from Japan are affluent. The company should have one Japanese speaker on the floor at all times throughout the day! I was tempted to help them, but was not in the mood of being a Good Samaritan. I just watched the utter embarrassment. What was one thoughtful gesture the guy in the beard asked me, while my bestie was trying clothes, was if I wanted to have a sit somewhere while I wait. I smiled, «No thank you.» I awaited for a kind smile back, but to no avail. Oh well ²⁄₅ for the store!
Product: I am not sure if I am not in the scene or not, but I did not find anything that was nice in there. Some watches were too big for my frail/​asian hands and had superfluous attachments to them that made it more of a burden than something amazing. The clothes appeared mediocre and the quality was similar to that of Uniqlou. There was one pair of shorts that my bestie wanted. I felt it in and out and the quality did not seem great for the price it was asking for. I am not foolish, clothes are just like medications — you are just buying the brand. Look at the label and it is the same ingredients!
Cost: For what I saw, even if I had the money I would not buy the products. :/​Broke li’dat!
Parking: I would not drive through Waikiki to come here, that’s for sure. The parking in Waikiki will always be a 1 in my book. Geez, when is the rail system going to be available?

i like diesel, diesel, well, might likes me 2

I’m a big fan of Diesel in general and have every reason to check out the stores, but I like the Kalakaua location better even though it’s smaller than the Ala Moana store. I owe this to the fact that the people here seem much more personable and actually remember me and bother to give me really useful tips on future promotions. Not to say that Ala Moana doesn’t have good service, though. Kalakaua just has that extra umph that makes me feel welcome.
Kalakaua also gets extra points for being in a part of Waikiki that’s not always über crowded. I’m not a big fan of shopping centers because all there is to do in one is shop, whereas walking down a street along a variety of shops entails a more diverse experience. It’s sunnier, the air is fresher, and the view is just nicer.
I also appreciate the ambience in this store. It’s cozy and more fun in the way that it places products and displays than some other stores at a comparable price range. It’s all part of Diesel’s bold, sometimes provocative approach to marketing, the daringness and attitude of which I just love so much. The bare concrete walls, the appreciation for the vintage look, and the tailored fit, all very reminiscent of some of the finest apparel stores in Tokyo, and everyone loves shopping in Tokyo.
As much as I love the design of the products though, I have to admit that everything is absolutely overpriced for the quality. I mostly buy Diesel shoes and bags and will continue to do so in the future, but I noticed that some of the bags I got had either some major design flaws or weak stitching that came undone after a little bit of use. I’m also a collector of Diesel watches, but as someone who has experience with watches, I can also tell you that they are barely worth half the price. If you’re a hardcore fan of the «Diesel look» like me though, the prices are mostly within a forgivable range.
If you’re going to shop at a Diesel store, I suggest waiting until the end-​of-​season sales. Sometimes, what you think will be gone by then will actually remain until the 30% sales drop to 50%; Something I had to learn the hard way more than once.
Diesel is a brand with a lot of character. I mean, what kind of apparel brand makes biker helmets? Designs wine bottles? Used their ads for global warming awareness, offered their take on the Fiat, holds contests for music and graphic artists, and helps fund a non-​profit organization to fight poverty in Africa?
DIESEL — THAT“S WHAT! Gotta love everything they do.

This store usually has a better selection compared to the Ala Moana location, along with much NICER people. If I ever need something from Diesel, I go here.

its diesel baby c’mon do you really need a review.
super cute gen. manager and super knowledgable staff.

I know Diesel is for wannabes… (come on. ripped jeans with stains for how much $$$$) but I used to appreciate their styles + designs. (No more. I’m over it and over buying it for people as gifts…) The first time I stepped into this store to exchange something, I had the worst experience ever. Sarah and Chad were stuck up, ignored everyone, and it seemed that although they had 8 workers hovered around the cashdesk, only 1 knew how to do anything. They kept telling me my receipt wasn’t valid and wouldn’t charge it back to me. My credit card number (the last 4) were ON THE RECEIPT. It was horrible. That and being surrounded by a mob of japanese hipster tourists… I got out of their as fast as I could.
If the manager is going to hire only their friends, can they at least train them on how to ring up a sale, exchange, and return?
The Ala Moana store is moderately better but it still sucks *ss, plain and honest. But really, if you want the same style, support a local brand— RVCA. Hop over to Lewers street, near the Yard House, Crissy + co. at Aloha Army (In4mation) are helpful, nice, considerate, capable, and very very cool.

don’t you hate it when you try on some killer jeans but when you look at the mirror they tend to make your butt all saggy! well not the jeans at diesel. the main reason why i shop at diesel is for their jeans. it makes my ass look good. i also love the clothes as they are funky and aren’t as loud. they also sell great footwear that are really comfortable. i still use a pair of shoes that i bought almost four years ago to go for a walk. their lingerie line is also flirtatious and fun. i also love handbag selections are they are unique and yet funky at the same time.
i like this store better than the location at ala moana as they carry better selections; no both stores don’t carry the same things. the sales associate are much nicer and they actually know my name (that shows you how much i am in there). i’m always being invited to their parties and they always let me know when something new that i might like comes in.