If you want a huge selection of perfume, fragrance and cologne, this is it for sure. Just like you see at the airport and many other places, this is a store that does one thing and that is it sells smells! 1. Parking — This place is on the upper level of the Sunset Galleria Mall, so you have plenty of mall parking. If you are zipping in and out, difficult as this is a large mall. 2. Ambiance — The place is essentially one big U shaped counter with tons of shelves with all the fragrances. Nothing fancy, this is a place to do business. 3. Service — Usually a helpful person. Their main goal is to get you to buy something, and if you are browsing or trying different items, the level of service is going to depend on how busy the store is. Overall okay. 4. Pricing — Here is the interesting thing. They price some items, and others are not as easily identifiable to the actual price. You see a huge big sale sign outside the store and plenty of huge sale signs inside. The issue is that you cannot often see the price of the non sale items. You need to ask the counter person. 5. Pricing 2– I was quoted 49.95 for 1.7 ounces of a popular cologne, that online with 2 day delivery is 32.51 for the same product and $ 44.30 for the 3.4 ounce version. The sales person did say if I was interested, that he would offer me a discount. Interesting business model. If you like to negotiate, this is the place. Just do your homework first!!! Again, great selection and certainly convenient. I bought from here before however, I think for my money and since I have time, I am going to bring my business elsewhere.