This souvenir shop is towards the back end of the Pier, but definitely a little bit cheaper than the ones towards the front of the Pier. Out of the 5 or 6 shops we went in to, the workers were super nice and asked us if we needed help and made sure we knew about their specials. The only draw back with this store is that it carried predominately Navy Pier stuff and didn’t have too many general Chicago items, but I was able to find a cute souvenir for a co-worker :)