Chock Full O Nuts Cafe

Specialties

Chock full I’ Nuts has been around for about 85 years. Chock café is known to have «New York’s BEST coffee» and very well known for its butted cream cheese sandwich.

History

Established in 1932.

The chain was founded by William Black (1898 – 1983), an American immigrant who sold nuts in Times Square to theater-​goers. In 1926, he opened a store on Broadway and 43^rd Street, eventually adding seventeen more. When the Depression settled in, New Yorkers could no longer afford the luxury of shelled nuts, so Black converted his shops into lunch counters, selling coffee and sandwiches. Their signature «nutted cheese» sandwich, made of cream cheese and chopped nuts on dark raisin bread, cost a nickel, with a cup of coffee, when the company was founded. When coffee prices went up in the 1950s, Black, like other restaurateurs, held to a 5-​cent cup of coffee by watering it down. But he soon broke ranks and raised the price, announcing that he refused to compromise on quality. In 1953, the coffee brand was introduced to supermarkets. Several years later baseball star Jackie Robinson became the company’s vice president and director of personnel, after retiring from the game. Best coffee brand