Reimagine Play

Specialties

ReImagine Play is a new Boston-​based fitness start-​up bringing fun, play-​inspired fitness and healthy-​eating programs to school-​age kids and teens. We offer pop-​up fitness classes, sports conditioning, bootcamps and personal training – led by certified fitness trainers who are passionate about training and mentoring kids to live a healthy lifestyle. To learn more about us, please visit www​.reimag​ine​play​.com and subscribe for our communications.

History

Established in 2015.

Reimagine Play was launched in May 2015 by a Boston mom and former executive at Sports Club/​LA who wanted a playful fitness class for her kids to keep active. Reimagine play offers boot camp style fitness classes for children ages 5 – 12 that use obstacles, relays and agility games in multiple locations in Boston. Reimagine play is now expanding its programs to camps, sports teams, schools, health centers and other youth organizations that want to add a unique fitness activity to their programming.

Meet the Business Owner

Betty F.

Business Owner

Reimagine Play was launched by Betty Francisco, GC at Sports Club/​LA and mom of two girls. As her daughters reached school age, she could not find fun, non-​competitive fitness activities. Kids need to be active everyday and also learn fitness fundamentals that prepare them for sports and life activities. Its these early, positive play experiences that instill life-​long healthy habits in children. Given that 1 of 3 kids in the US is overweight or obese, she saw the need for more options for kids to be physically active. Many of the offerings in the market are geared to very young children or were too competitive. She notice that her girls loved obstacles, and decided to create a bootcamp style fitness class for kids. That class soon became the basis for Reimagine Play. There is nothing more inspiring that seeing a child develop confidence and self-​esteem through physical play.