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Specialties
We are more than a full-service advertising agency. We are focused on making sales, whatever it takes.
The agency principals have very different backgrounds but one single vision: do what ever it takes to make our clients money. The answer is not always glamorous — such as fancy materials that build our portfolio or stroke the client’s ego. What may be needed is something simple. An extended sales and marketing team to resolve key bottlenecks or a small tweak to optimize the marketing programs you are already engaged in. We are ready to roll up our sleeves and work.
While print media still has its place in your marketing portfolio, the most valuable tools in your box are your emails, website, social media and the notion of having your message ‘go viral.’ It should therefore be no surprise that much of our work is focused on web designs, internet solutions and other digital media. Even in print advertising, the use of QR codes to improve your response rate and the use of smart web landing pages are the best way to ensure conversion of prospects to customers.
Our Services Include:
Marketing Strategy
Website Design
Direct Marketing
Advertising
Outsourced MarCom Support
Email Marketing
Technical Writing
Search Engine Marketing
Internet Marketing
Graphic Design
History
Established in 2001.
Founded in Austin, Texas in 2001, Principle Point now works with clients worldwide. We’ve worked in several major industries, but specialize in strategic marketing for business to business solutions for industries like healthcare, technology, software, education, biotechnology and life science companies.
Meet the Business Owner
Robert C.
Business Owner
Robert has diverse experience ranging from art and photography to ecommerce, interactive design and strategic business planning. He has been an industry-defining creative consultant for major healthcare, life science and technology companies for more than 20 years, including 17 years of senior-level management. Cordes has managed major advertising, direct marketing, public relations, tradeshow and web campaigns for technologies, medical equipment and consumer products. For more than 5 years, he has specialized in internet marketing strategies and campaign tracking. His work has garnered awards, praise, and most importantly, results for his clients.