Second To None

Specialties

Customer Experience Research

Data Collection, Analytics and Reporting

Customer Feedback Surveys

Mystery Shopping Services

Brand Compliance Audits (Sales, Marketing, Service)

Customer Experience Mapping & Strategy

History

Established in 1989.

Second To None is a leading, independent customer experience research firm. For nearly 25 years, we have served as a trusted advisor to companies looking to realize their customer experience potential. We help organizations create and nurture customer advocacy in order to drive sales and outmaneuver the competition. Based in Ann Arbor, Michigan, we serve regional and national brands across the U.S. and Canada.

Meet the Business Owner

Jeff H.

Business Owner

Jeff Hall founded Second To None in 1989 in order to help retail and restaurant owners measure, understand and improve the customer experience. Over the past two decades, the firm has grown to become recognized as one of the leading independent customer experience research firms in the U.S. serving clients in the retail, restaurant, banking, healthcare and government sectors. Jeff remains involved in the day-​to-​day operations and strategic growth of the firm, recognized for three years running as a INC. ⁵⁰⁰⁄₅₀₀₀ Fastest Growing Private Company.