Growing tired of my iPhone 4S dying halfway through the day, I had researched the new O2 refresh plans and headed up to The Avenue with a note in my hand of the exact deal and phone I wanted. I was greeted by an enthusiast shop assistant who quickly picked up on the fact that I was a woman on a mission, I knew what I wanted and I wasn’t there to mess about. He sat me down, went through the details with me, got me the phone and got all the paperwork signed up. He was chatty, friendly, didn’t try to push me into any deals I didn’t want and got the phone to me, super fast. I liked this, a lot. I decided to buy an extra charging cable(damn you Apple for changing the connecting plugs) as well as a cover, which had 20% off on a promo O2 were running. He even set up my phone for me which I appreciated(nice wee timesaver!) I left the shop a short time later(it honestly felt like 10 minutes, but I think it was a little longer) with my phone ready to go in its new case, my number already transferred over(thanks O2) and with a smile on my face. I’m not quite sure what could elevate this review to 5 stars, but let’s just say I don’t really feel all that«Woohoo!» about going into a phone shop, so I’m happy to give it a well deserved 4 star review.