Soho’s sells quite an odd mix of fashion, most noticeably for the emo type, so you can expect a lot of goth and punk style clothing; Slipknot for instance and a variety of cheeky messages on t-shirts which may spark some controversy! Not to mention, there is also a mixture of emo fetish wear which is seemingly provocatic looking. The scale of clothing isn’t as large compared to Quiggins(as one of their prime competitors) but they still do a good job in the business, selling at reasonable prices. Towards the back of the shop and in other specific areas, they have more contemporary wear and trendy Levi jeans. Upstairs hosts a decent little café and further womens wear. Plus. there is a tattoo parlour at the rear of the ground floor. This is a shop not as it would seem from the outside, but a place where they offer a desirable combination of clothes and services for different types of people.
Sarah-Jane B.
Place rating: 5 Brighton, United Kingdom
It’s all about the 1950s. Seriously. You might be able to get decent rock, goth and emo threads in Soho’s. The best thing about the store though, is their amazing range of women’s rockabilly clothes. We’re talking fabulous, replica 1950s swing dresses, sundresses, pencil skirts, halter-neck tops, blouses, cardigans and jeans. Some of them are in classic gingham or check, others feature playful polka dot, stripes, playing cards, cucpcakes or tattoo prints. Best of all, they’re all cheaply priced too — with swingdresses swinging in around £30 and shirts and cardigans around £15-£20. Hand me the black hair dye and watch me re-emerge like Amy Winehouse tomorrow.
Anthony S.
Place rating: 3 Liverpool, United Kingdom
Or is it Jeff’s? Two shops and two names indistinguishable from one another but hardly selling the same old gear. I hate using the term alternative as it feel like something I use all the time but when you can buy bright orange death row shirts and 50s style neon pink and black frilly dresses what else is it? and what scene is it for? They’re rhetorical questions, when you see the plethora of band t shirts emblazoned with Sepulchre and Slipknot there isn’t much question. However the huge selection of vintage(second hand) jeans to be found towards the back of the store(ah Jeff’s I presume) does offer something for everyone in every style — nicely worn in for you! The price is right too as the jeans are often only £20 and mostly classic Levi’s. If you’re in here and can hear a slight buzzing noise, don’t be alarmed it’s not mosquitos or the imminent onset of tinituus from gigging, it’s just the tattoo parlour upstairs — but that’s another story!
Rebecca C.
Place rating: 3 Liverpool, United Kingdom
Once known as the shop to get ‘old woman’ dresses from, Soho’s has become emo central. Stocking all sorts of tartan, tutus and cutesy pumps, you can actually get some good bits and bobs. With the new Quiggins their only real competitor in this particular field of fashion, Soho’s does good business, and has a fair range of all things emo. The prices are competitive too — I couldn’t believe when my mate’s little sister ‘turned emo’ and used to fork out £100 for an outfit — back in my day you were a goth or a punk and you just dyed everything black as you spent all your money on piercings, tattoos and music. Or maybe that was just me. Still, Soho’s charges reasonably and whilst you’re in their you can always take a trip up the stairs to Dermagraffiti…