Good shop, but great for petites! This shop offers various items, I bought a few vests from Principles last year and the quality of the vests were really good and still look just as new! The items are very basic, by basic I mean they are must have classic pieces. Such as vests, white shirts etc. Their clothing range is great for work or formal dinner. They also have a great range of clothing for petites and the staff are very friendly and helpful. This store offers great service, the clothes are of great quality, colours and tailoring. A great place for classic fashion lovers.