Fiorio Gibson Square

Specialties

The Fiorio philosophy is about styling hair that’s realistic and beautiful. Be it natural, sleek, or tousled and sexy, it’s always simple to wear, stunning to look at and easy to manage. With hair as an integral part of our personal identity, our goal at Fiorio is to create successful haircuts that work for the individual.

History

Established in 1976.

Mr. Maurice Fiorio went out on his own and opened the first Fiorio salon at Yonge and St Clair. He saw an opportunity to offer clients a better salon experience. His greater understanding of fashion, beauty and business gave him an edge over the existing competition. Not only did Fiorio use a unique approach to cutting hair, called texturizing, the clients appreciated the high level of service that they were met with from the moment they walked in the door.

This is not to say that success came easily. Dogged determination and long workdays are the foundation upon which the business was built. As well as cutting in the salon, Mr Fiorio spent countless hours doing photo shoots, fashion shows and studio work. The salon was hugely successful, and within five years, more Fiorio salons opened in the Toronto area, all offering clients the same exceptional level of service. There are now a total of nine Fiorio salons, seven of which are Fiorio spas all located across Canada, with more to come

Meet the Business Owner

Maurice F.

Business Owner

Maurice Fiorio, the man behind the name brand associated with high fashion and high quality began his career in France more than 40 years ago. Encouraged by his mother, he began to cut hair at age fourteen, and completed his apprenticeship in a small town in France. In 1971 he came to Canada in search of a place where his burgeoning career as a stylist could flourish, and Toronto became his home. After only a few days here he was hired at a small salon downtown, where he worked as a stylist for five years.