Sonia’s Runway

Sonia’s Runway is definitely a high-​end shop, price-​wise, but not really service wise or décor wise. They do seem to have a loyal following as they’ve been in business for a long time. It has to be close to ten years.
I remember first coming here about 8 years ago or so, and I purchased a House of Dereon sweater (Beyonce’s brand). It was so soft, but it had some sparkly jewels on it that came off after washing it. I remember going back to the store, and they didn’t have the right size to exchange it, but let me return it and get other stuff. That was very good customer service, however in the few times I’ve been here since then, a couple of times in the last year, the service was not great. I was ignored. I’m okay with that, but I think if you are going for the high end, you need to have pretty stellar customer service.
I really have to look hard to find something I like here, and try to hit sales. It’s expensive! $ 200+ for tops. They carry some great handbags, and when you can catch a sale… you can get a steal of a deal!
I find this place to be set up for a mother and daughter to go shopping together, with an odd variety of clothing styles. That’s my polite way of saying… one half of the store is for old ladies and one half is for younger women. ;)
Overall, it’s another locally owned Edmonton Boutique, with lots of selection, and you can get good deals if you hit a sale!

You know how all high end fashion designs have some very very ugly stuff that is usually priced a little lower? These are the kind of fashions that are at Sonia’s Runway. Everything seems a little over the top in terms of pattern, glitter or glitz.
Everything here is really expensive too. I have a hard time understanding why it is worth the price they are selling it for. The store tries to play itself off as a place that mom and daughter could shop together… yea, if both mom and daughter have bad taste.
I don’t recommend this place to anyone. It is not worth your money.

I find a lot of the clothing in Sonia’s Runway quite garish. There are way too many metallic prints and sequin-​adorned outfits for life off the runway here, in my plain Jane opinion. But bling really sells, especially in the parts of the city where people have it! If you fancy yourself a pop diva, or just want to dress like one, there’s lots of designer denim, handbags, dresses, tops and accessories in this boutique. If you want a rhinestone-​studded hoody, complete brand name scrolled across the front, or sexy designer sweat pants to wear to the tanning salon, you’ll find what you’re looking for here at Sonia’s. Or, if you’ve got a girls-​night-​out coming up, but nothing to wear out to the clubs, suit yourself up in peacock style and hit the runway. The other half of the store is for older women who still want to stay connected to their inner diva. More modest tailoring and less revealing fabrics and cuts.