In an age when e-cards and texts are more popular than letters and phone calls, Hallmark is a breath of fresh air. I’m kinda old-school in that I believe that birthdays are worthy of an ACTUAL birthday card. You know, like the hard-copy kind. That’s why anytime I know someone special has a birthday coming up, I head to Hallmark. Hallmark is an experience I welcome. I love browsing the displays, reading card after card until I find the PERFECT one for the person I’m shopping for. Because there IS such a wide selection of cards, it’s not long before you find one that touches on an inside joke or reflects something that you KNOW the person you’re shopping for will absolutely love. And what’s more is that Hallmark doesn’t ONLY sell cards. They’ve got the perfect add-ons to any card. Whether you’re looking for a picture frame, a sentimental piece or even just some confetti to throw into the envelop, Hallmark’s got it all. Despite all the technology and all the advances in life, there’s nothing quite like the experience of going card shopping.