FreshInk Communications

I met Trina Lo, owner of FreshInk Communication a number of years ago (I believe 10+ years ago) through a networking event, and over the years remained connected through social media primarily, but I occasionally would have a happy reunion with her at events throughout Calgary. Truthfully, until I owned my own business, I never really understood what she did for a living I knew she did web marketing stuff, but didn’t really understand who her customers were or how she made a living. I just knew she was an awesome lady, always busy and was well liked.
Fast forward to 2014, I am in the thick of excitement (and stress) of my business Carrie’s Closet, and I am running out of bandwidth to stand up my first brick and mortar location in Calgary and through my feed is Trina’s company, FreshInk Communication running a mini social media course at a BMI luncheon. I jump on this course like a hot potato. I then start digging into her website and see that she offers more extensive courses through FreshInk as well (which I will definitely take!).
The course at the luncheon itself was extremely informative. It gave me some clear direction on things I could be doing better to promote my business online. Trina is smart, engaging and clearly experienced in this arena, and after the course, I approached her and asked her if I could hire her team to assist me with my brick and mortar launch. The course gave me all that I needed to trust that she was absolutely the best person to get people in my door.
Trina and I had two meetings for me to hand over the content to her, and she handled the social media campaigns, press releases, and she even contacted directly all surrounding businesses like a pro. This started a chain reaction of support, spiked activity on my pages, and on my website analytics. By the grand opening, I had 169 people confirmed to attend the opening, and only a small handful were from my network, so these were people that she in essence generated through all her activity.
The other think I need to mention in our two meetings — she also gave me a bunch of advice that had less to do with the campaign and grand opening itself, but it was an adhoc evaluation of my website and social media activity to date. She gave me some very clear helpful tips on things I was doing that she felt was good activity, as well as things I should consider to improve. All of the things she noted were helpful and reasonable.
The grand opening itself was a success, and she has a client and an advocate for life. She knows this business, and not only that — she is a complete pleasure to work with. I will definitely take her social media course and also hire FreshInk Communications again. She has my trust and repeat business for life! Thank you Trina — your efforts made a huge difference!