Attitude Magazine

Scattered around boutiques and cafes four times a year, Attitude (not to be confused with the UK gay mag of the same name) is Adelaide’s solitary fashion magazine — free or otherwise. And for that I give it all my support and fist bumps!
It’s got the gloss you come to expect from a fashion-​focused title, and for a free magazine it’s very impressively put together. As Liz mentioned the photoshoots are always professional and beautiful, the product top notch, the stock great quality. Personally I absolutely love some of the style features and style icon pages… with PJ Harvey, Jerry Hall and The Like all cited as icons it scores some major points with me.
I think Attitude is finding its feet in terms of its own identity: it follows the traditional idea of what a fashion magazine should be without many major surprises. I’d love to see it do some really brave, original content and make its own mark. The team obviously know what they’re doing and I think would be more than capable of it.
It’s a great snapshot of the fashion scene in Adelaide, as well as lots of info on bars, creative types, events and the like. Get involved and support Adelaide fashion.

Attitude Magazine is an offshoot of Rip it Up, and is pretty much the fashion rag of Adelaide peoples. The magazine is free (for now) and quarterly, and is stocked in a range of stores and cafes around the city. Now I must admit we do have a bit of a giggle at some of the articles in here. Of all the Adelaide street press I’d say Attitude is the one most lacking in irony. Then again fashion magazines have always had a thing for taking appearances a little too seriously so I shouldn’t be surprised.
As far as the look goes I think Attitude is well pretty. The photo spreads and layout are always interesting, beautiful and professional. You look good and you know it, don’t you Attitude? According to their Facebook Attitude’s main interests are ‘sun, sand, beer, tan lines, tunes and love.’ They could probably have saved some space there and just written ‘summer.’