Friendly Discount Liquors

Update:
Really disappointed in these folks.
My beau, his sister, and I went in this weekend to prepare for Memorial Day. Mind you, we’re regulars, and my boyfriend for once forgot his license. The trip was impromptu – and he wasn’t driving.
We grab our liquor, it’s obvious we’re over 21, and we’re regulars, yet we were all ID’d. Boyfriend didn’t have license, we couldn’t purchase.
I understand the law is the law, and you can technically pick and choose when to ID. It’s Memorial Day weekend, I understand, it’s a liability.
This is how the conversation went:
«ID’s please»
«I’m sorry, I didn’t bring mine today.»
«Then none of you can purchase.»
«OK, we will take our business elsewhere»
«Yeah, have a good time, good luck with that.»
Totally unprofessional. If she had said «Hey, we’re sorry, we know you’re regulars, but it’s Memorial Day weekend, we need to ID you» it would have been way better.
Shame on you for horrible customer service.

We jokingly call it UNFriendly Discount Liquor. The selection is great, location is great, the nice guy who walks around helping patrons is great. The cashiers are extremely unfriendly, pushy and their demeanor makes me question the name of the business all together. We avoid if possible. We live in Northbridge but drive over to Lynchs in Uxbridge-​nice family owned establishment.

Friendlys is our «go to» liquor store. They have a wide array of rare and unique beers, unlike most stores in this area. The prices are great and they offer a rewards program.
Our favorite part of Friendlys is the wine tastings they have. Free of charge, you can visit around 20 or so tables (usually around 5 kinds of wine on each table) and taste any kind you’d like. They also usually have a couple of beer and liquor tables as well. The system they have implemented works great, and when you buy something from a tasting it’s always priced lower than usual. On top of everything, they have a table of food during the wine tastings.

Friendly Liquors has very reasonable prices, a great selection, friendly employees, and it seems like they keep trying to make their business even better. When I first started going, the middle of the store seemed like a kind of overstock area with a lot of empty shelves. Then one day I walk in and they’ve turned it into a nice little wine area! Sure it’s not as extensive as say a Julio’s but it looks like someone in there did a good job on researching local and non-​local wines to fit every person’s taste.
You can even accumulate points with each purchase so once you hit a certain amount, you get $ 5 off a purchase of $ 25 or more (500 point minimum). Sure it’s not fantastic but it’s a nice touch.
I’d love to see them do more tastings of a variety of spirits because it looks like they have the room to do it.
P. S. you can bring in your cans and bottles to recycle in the back. Booyah!
Five stars because for the location, you will have a hard time beating their selection in beers, wines, scotches, liquors, schnapps, and prices all in one place. My next favorite place to go is the NH Liquor store off 93 and that’s a little too far away to be convenient :)

Great selection, very help full and friendly (hence the name?). Warehouse type atmosphere, but hey, it does the job! Plenty of parking. I believe they do tastings too.

I grew up in town and have been to Friendly Discount Liquor a number of times. Their selection is excellent — wine, beer, liquor, you name it. The guys in the back are helpful and friendly — I like to try different craft beers occasionally, and they always give great recommendations. The ladies up front, however, are always incredibly rude and unfriendly. I’ve heard other people (and saw another reviewer on here) say that the women are only friendly to men. I don’t shop there anymore despite the great selection because of the terrible customer service at checkout.

Great selection! Believe it or not, there actually are decent boxed wines. I love Bonny Doon Vineyards and this store carries their Big House White via Octavin — pretty cool!

Friendly staff, clean store… my go to shop for wine and beer.

I found myself in Whitinsville and popped into this liquor store for a bottle of white wine. The business is located in a strip mall next to a CVS. I was surprised when I walked in to see how big the store actually was — it’s deceiving from the outside. It seems like they have a large selection at reasonable prices. The staff was friendly and very helpful. While I was only here for wine, they also have a great selection of spririts and beer as well. A nice find and I would certainly recommend.

Fantastic! This is the best liquor store I have been in. Combination of great selections, and great prices. My stepfather is very into bourbon and mentioned some liquor store that he traveled to because of their wide variety and great prices. I suggested he check out Friendly and he was shocked to find the same selection at better prices. Very friendly and helpful staff, highly recommend.

If (for whatever reason) you find yourself driving through the many townships of central Massachusetts and are in dire need of any number of alcoholic (or non-​) beverages, then you MUST stop by this wonderland.
Friendly has an amazing selection of wine, liquor, beer (craft and otherwise), mixers, liqueurs, and… well…pretty much anything you want to drink. Heck, they even have diet Ginger beer! which, even in my neighborhood in Brooklyn (which has a predominately Caribbean population) can be hard to come by. Awesome!
And they are, indeed, friendly. No false advertisement there.