SimpleeBeautiful

Specialties

SimpleeBEAUTIFUL — multi-​cultural curly textured hair salon, specializes in Cuts & Color for straight, wavy, curly or coily textures & CHI Enviro Smoothing Treatments, 95% anti-​frizz, last for 3 to 4 mo. No formaldehyde! No longer accepting YELP DEALS.

The owner, Diane Da Costa’s philosophy is simply: «Textured Hair is Gorgeous Hair!»

SimpleeBEAUTIFUL cultivates healthy happy hair from beginning stages & restores all textures to its ultimate healthy nature. Curly or straight we design natural curls, natural sets & styles, (TWIST-​OUT, GlamWaves). Steam Treatments: Botanical Keratin Treatments with non formaldehyde: Chocolat Smoothing, CHI Enviro & PhytoLisse. BotanicalTexturizing by Phyto Specific. Is Protective Styles (braids & weaves), locs your thing. It’s all about options.

History

Established in 2011.

Diane Da Costa, Author & Celebrity Curly Textured Expert is the former owner of Dyaspora Salon Spa, the first multi-​cultural Aveda Concept Salon in NYC in the late 90’s. Ms. Da Costa brings her NYC vibe and expertise to SimpleeBEAUTIFUL’s Westchester, White Plains location offering verasatility and education on all curly types and textures!

Meet the Business Owner

Diane D.

Business Owner

«Diane Da Costa is a celebrity stylist & curly textured hair guru to thousands of African queens, Latinas and women of all colors. Ms. Da Costa served asCarol’s Daughter Brand Stylist & Curly Texture Expert, as well as contributing to Carol’s Daughter’s NEW transitioning website: www​.tran​si​tion​ing​move​ment​.com — with beauty articles and webisodes. She served as the Mizani Multi-​textured Expert and Creative Consultant for the L’Oreal owned brand & has also consulted with Aveda, Pantene, Phyto (Ales Group) and Design Essentials (McBride Laboratories). Ms. Da Costa brings innovative curly styles to the forefront of today’s multi-​textured hair movement which have graced the beauty & fashion pages of British Elle, French Vogue, Essence, O Magazine, Uptown & Vibe, Harriette Cole’s «Jumping the Broom» and «Fashion Noir. A Beauty & Lifestyle Expert, Ms. Da Costa is the author of Textured Tresses, The Ultimate Guide to Maintaining & Styling Natural Hair, (Simon & Schuster, 2004)