Line-X

Specialties

LINE-​X spray-​on Truck Bedliners, LEER Truck Caps and Lids, Tonneau Covers (soft and hard), Rustproofing & Undercoating, Step Bars, Grill Guards, Trailer Hitches, B & W Hitches, 5^th Wheel Hitches, Snow Dog Snow Plows & Salt Spreaders

History

Established in 1998.

Bill Ross opened the store at original location at 610 W City Highway 16, West Salem, WI. The business quickly grew to the #1 Spray-​On truck bedliner provider in the county. The business expanded to offer Truck toppers, trailer hitches, snow plows, truck and auto accessories and graphics, plus much more. The business changed ownership in 2008 and continued at the 610 address for 6 years before moving to its current location at 1500 HWY 16. LINE-​X continues to provide top quality spray on bedliners and truck accessories as well as Snow Dog Snow Plows and Rustproofing and Undercoating.

Meet the Manager

Bill R.

Manager

Bill started the local LINE-​X location from scratch in 1998 as a sole proprietor. Through hard work and dedication to his customers, Bill built a successful LINE-​X business, serving area auto dealers and customers and is considered a top operator in Wisconsin. At the same time, Bill owned his own trucking company, operating dozens of rigs, whiling hauling all over the country. In 2010, he left the LINE-​X business to pursue other opportunities. However, Bill’s passion for the LINE-​X business and serving guests brought him back into the business in September 2014. Bill enjoys fishing and working on old cars and trucks in his free time.