Be Spectacled

Have been wearing glasses/​contacts for 16+ years and have been through various optometrists from LensCrafters to large health care centers. It’s wonderful to get the personal attention from a locally owned private practice, the way health care was meant to be. Great staff, great selection, and always satisfied since the first day they opened.

This review is for the eye doctor (she’s VERY nice) — 5 stars and the assistance with shopping with glasses (1 star).
I went here last year for an eye exam and was really set on making Be Spectacled my go-​to optometrist. This year, we had a benefit change and I really needed an exam that they couldn’t schedule, so I went elsewhere, got a prescription, and then went back to Be Spectacled to buy a pair of glasses because I really liked them last year.
My husband and I walked in about 10:30 on a Saturday morning and all of the associates were helping people. We walked around and looked at frames so that I had an idea of what I liked when it was our turn to be helped.
After about 20 – 25 minutes of shopping, a woman with short blonde hair finished up with her customer and then started helping a young single gentleman who had come in after us, never acknowledging us.
Not one person said hi to us the entire time we were there. Not one person said, «We’ll be with you soon.»
We waited about five more minutes in hopes that someone else would help us, or acknowledge our presence, and nobody did, so we left.
There were two of us scanning frames on either wall, it just seemed pretty coincidental that neither of us were acknowledged in the entire time.
Unfortunately, I won’t be going back here even if the doctor is nice.

Great friendly and efficient staff. Worked hard to make sure my sons contact prescription was just right. He has a very strong prescription so is difficult to fit but they got it right. Very happy!

This review is simple:
Stellar customer service. Totally good people who go out of their way to make your experience the best it can be.

There is a very good reason Be Spectacled has a 5 star rating from virtually everyone that has rated them.
I had some issues with one of my eyes bleeding so I began looking for an Optometrist that had good ratings and could get me in. I called Be Spectacled first (after seeing their rating on here) and I got in within hours. Dr. Mark Veth is fantastic. He had a pretty good idea what was going on, how to treat it, and set up a clear game plan. I saw him several more times as he wanted to watch the progress. You can immediately tell he genuinely cares for his patients eye health and them as a person by taking the time to get to know you. I would highly recommend this place to anyone!

Back in the first grade I wanted to get glasses like my brother because I thought they made people look more distinguished. Fast forward 20-​some years later and I have finally found an eye doctor that I like going to.
After having a negative experience at a different Milwaukee eye doctor, I checked out Be Spectacled on a recommendation from a co-​worker. Dr. Mark went to the same institution I work for and I learned quickly that he takes the time to hear out his patience. Rather than quickly diagnosing, he suggests a couple different options to help out your situation.
The staff here are also the greatest. I went in here with my partner (she had her eye appointment several weeks prior) who wanted to see if an old pair of glasses could be repaired. Keeping in mind, that she didn’t buy them there, the staff took the time to look up the piece that she needed and suggested she buy it. There was no upselling or suggesting a new pair immediately. They tried their best to help find the best solution.
I will go to bat for Be Spectacled. And if anyone says differently about their service… well, they probably just had an off day.

Dr. Veth and his staff is great. My husband is the one that found his gem! He got his glasses about a year ago and when I needed to go for an eye exam I couldn’t wait to come here. The staff helps you pick out a pair of glasses that works for you! I have never had this much excellent service while picking out eye glasses and I’ve been wearing them since I was 4. Be Spectacled is the best place for an eye appt and glasses! Honestly, I’ll never go anywhere else.

I’ve been going here for a couple of years now, and I couldn’t be happier. First of all, Be Spectacled is super accommodating. I was running low on contact lenses and realized I was due for an appointment; Be Spectacled offered to get me in within the next week. They’re open six days a week, with daytime and early evening hours. Dr. Veth is great; he moves through appointments efficiently while still making friendly small talk. While I live farther from Tosa now than I did when I first started going here, it’s worth the drive. They work easily with my insurance, keeping my costs reasonable, and they had my lenses in stock during my visit so I didn’t even need to make a separate stop. I’m not really a glasses gal, and I appreciate that they don’t try to sell me on new pairs that I don’t want or need. All things considered, Be Spectacled is a great local practice and I’m glad to have found it!

Great frames and great service! I’ve gotten four pair of glasses from Bespectacled and couldn’t be more pleased. Go. You’ll be glad you did!

This place is the best! The selection of frames is extensive and the staff are so helpful with great suggestions when I needed an opinion on choice of frames. Dr Mark Veth is just awesome and goes above and beyond to ensure you’re getting the best care!

I love this area of Tosa, and when I decided to finally trash my twisted old bent up frames for some nice, face fitting new ones — I knew right away I wanted to check this place out.
I walked in without an appointment to just look at the frames and get a feel for the place. The same company that designed the restaurant «Swig» in the third ward, designed this place. Retro décor and upscale lighting made this place gorgeous.
There are two main walls of frames, more or less laid out by brand. They are mostly local and solid brands. This place is a buy-​off-​the-​wall place, so what you see is what you get — no ordering different frames in different colors. While that was different for me to get used to, the options were still plentiful. Right when I walked in a nice saleswoman came over to ask what I was looking for. I explained and she immediately went milling about grabbing different frames for me to try on, and tweaking her selections based on my preference and fit. We narrowed it down to two frames. I made an appointment to come back in a couple weeks for an exam.
I came in and was checked in without hitch. There were a couple others looking at frames and talking with staff, so I sat at the «bar» and worked on deciding on a pair. Dr. Veth came out and brought me back to his exam room. He was very friendly and talkative, while still getting the job done. My insurance ran through smoothly, and the ordering process was quick. My new specs should be in in about 2 weeks, and I cannot wait to go pick them up.

Very friendly staff and excellent customer service. It has a neat atmosphere and really good selection of trendy glasses. They did a great job at helping me pick the right frames that I love and were in my price range. The doctor is really nice and she was very patient with me as I attempted to get contacts into my eyes for the first time.

My husband and I wandered into Be Spectacled on the recommendation of a friend. Even though we live on the East Side, we are more than willing to book it to Wauwatosa for their selection of frames and the sheer coolness of Dr Mark. Yes, coolness. As another reviewer notes, Mark Veth is the eye doctor at, and owner of, Be Spectacled, and he is by far the best optometrist I’ve seen. My husband also really likes him, which is a bonus (he’s usually pretty apathetic about such things). The staff is also very nice and efficient.
They have a great selection of frames, and the interior design work of the establishment is really gorgeous and actually complements the frames and Dr Mark himself. There’s a piano, too!
The exam itself is very easy and stress-​free. I tend to be extremely awkward in situations like that, and Dr Mark is really good at navigating around it.
Check this place out, seriously. It’s really, really good!

Be Spectacled is the cat’s meow. Dr. Mark is easily the best eye doctor I’ve ever been to. As the owner of the shop, he takes his time during appointments and isn’t quick to rush you out of the office like the area chain optometrists are. Throw in the fact that you can get an impromptu jam session in before or after your appointment with the store’s piano and guitar (and Dr. Mark might bust out the squeeze box if you’re lucky), a visit to Be Spectacled is actually something to look forward to.

Be Spectacled is too great to be believed. I’ve never seen an eye place that actually puts thought and creativity into its décor. Have you seen its website? Actual customers modeling fabulous frames. Dr. Veth was able to truly correct my husband’s vision for the first time in his whole adult life. He found me the first type of contacts that I can stand wearing for more than 4 hours. And didn’t feel hurried during my exam or check-​out at the counter.

The service and atmosphere is great (not to mention their glasses are just really cool), but when it comes down to it, that’s not what I’m going to the doctor for. These are my eyes I’m talking about here — sensitive, hyper-​important, delicate organs. And Dr. Veth was fantastic. The exam was thorough and as comfortable as it can get, and when I had some eye trouble he explained what was going on in a clear yet comforting way. Got everything I needed, will be going back regularly.

My wife and I had old glasses with outdated prescriptions. For years, we meant to get them updated. Finally we decided to take the plunge and we’re so glad we went to Be Spectacled.
The staff was incredibly friendly and attentive without making us feel like we were being rushed. The selection of frames they have made it tough to make a decision since there so many great options, but considering other locations I’ve been to where you just pick the lesser of he evils presented, we were thrilled. We both love the frames we chose!
Dr. Veth was present that night and was a warm and outgoing ambassador for his practice. A very nice affable fellow with a warm personality. A family with small children came in and he was wonderful with the kids, even doing a Mickey Mouse impression for them!
Dr. Veth and his staff are top notch. The location is clean, modern, and very comfortable. We’ll be back for all of our glasses and contacts needs.

I recently switched to Be Spectacled from Metro Eye and am very pleased. It’s great to see such a vibrant business fill a void in the Wauwatosa Village. Everyone that works there is friendly and helpful– Mark is a great doctor and very helpful when it comes to picking out new frames. Their selection of high end frames is nice (Salt, Prada, Ray-​Ban, Oliver Peoples) and the atmosphere of the place can’t be beat. Highly recommend.

My husband works next door, so I thought I would help support local business and make an appointment. I called around 1015am and got an appointment for 1145. The atmosphere is phenomenal. Molly and Mark are friendly and knowledgable. The complete exam was quick and painless (I normally dread the exams). I have problems picking out glasses that flatter my face. Both, Mark and Molly, helped me pick frames that were stylish and functional. Boy, they look good on my face too!
I recommend Be Spectacled to anyone that needs a thorough exam and/​or new glasses. You will love this place!
I got my sunglasses in a week and I LOVE them! I am thrilled!

IF MY EYES WERE A BLACKJACK HAND I’D HAVE A 16 WITH THE DEALER SHOWING A TEN.
I’ve been wearing glasses since I was seven years old. My eyes have been poked, prodded, described and prescribed about every way possible. I was in the Tosa Village area running errands and decided to see if Be Spectacled accepted my insurance since I hadn’t yet established an eye doctor in Wisconsin.
THAT WAS FAST: Dr. Veth’s assistant checked my insurance, which they took, and said I could be seen right away. I had a spontaneous eye exam with Dr. Veth. My glasses prescription hadn’t changed and he even helped me schedule a Lazik consultation. Thank you Dr. Veth!
HIGHLY RECOMMEND: I can’t image a better excuse to have lunch at nearby Le Rêve Patisserie & Café.
A SHARED APPRECIATION FOR WESLEY MATTHEWS: Dr. Veth is a Marquette University graduate and I’m a Portland Trail Blazers fan. Put on those prescription THREE GOGGLES!