Peer Insight

Specialties

Peer Insight is a strategic innovation consultancy in Washington, D.C. We merge the creativity of design thinking with the smarts of business strategy to guide companies down the path of sustainable growth.

We specialize in:

In-​Market Experiments

Corporate Entrepreneurship

Service Concept Development

Design Research

Business Model Innovation

History

Established in 2003.

Peer Insight was founded in 2003 to help firms create organic growth. We were inspired by the success of great design in creating innovative products and decided to translate this approach to services. However, we quickly learned that user-​centered design wasn’t enough. We expanded our focus to include visualizing and prototyping business models, and have become experts at conducting in-​market experiments.

Today we focus less on physical design and more on design thinking – which unites designers and managers in the cause of entrepreneurship. Our greatest joy, however, is helping clients create new services that help sustain their organizations and improve the world.

Meet the Business Owner

Tim O.

Business Owner

Tim Ogilvie is CEO & Chief Inspiration Officer of Peer Insight.

He is an expert in service innovation, business model development, and design thinking. Tim is a visionary business leader who has achieved success in both corporate and entrepreneurial settings. He has led Peer Insight consulting assignments for sixteen Fortune 200 firms and six global governments, and has made pioneering contributions to the emerging discipline of service innovation and business model design. Prior to forming Peer Insight, he was the founder and CEO of Brivo Systems, a software company focused on security and access control. Before Brivo, he was a partner at Kaiser Associates, the global strategy consultancy. Early in his career, Tim founded and led the global benchmarking practice at Price Waterhouse, conducting site visits in 13 countries. Tim is a Visiting Lecturer at the University of Virginia Darden School of Business, where he teaches customer-​centered design.