Egg by Susan Lazar

Specialties

Affordable luxury clothing for babies & children. Egg carries sizes newborn through 8, using natural fabrics and yarns, Egg features an assortment of fabulous must-​haves including layettes, silk cotton dresses, alpaca hats and more.

History

Established in 2003.

Egg was launched by Susan Lazar in New York City in 2003, after the success of her contemporary women’s line in the early 90s. With a focus on family and the nurturing element of fashion, Susan created Egg as an affordable luxury brand for babies and children.

«At Egg we love– love. I wanted to create a brand that embraced the bond between parents and their children. The name ‘Egg’ is inspired by each child’s great potential. All eggs might look the same on the outside, but inside lays infinite possibilities.» — Susan Lazar

Egg is recognized among celebrities including Jessica Alba, Gwyneth Paltrow, Cate Blanchett, Natalie Portman, Julianne Moore, Amy Adams, Jennifer Garner and more.

Meet the Business Owner

Susan L.

Business Owner

Born and raised in Philadelphia, Susan moved to the big apple where she studied fashion and business. She first caught the attention of the fashion world when she started her contemporary womens line, Susan Lazar, which gained popularity among celebrities like Jennifer Aniston. In the early 2000’s, Susan started her own family, which inspired her to refocus her designs on the sweeter side of fashion, where she then created Egg.

«I couldn’t be prouder of the brand. I’m inspired by my family everyday when I get home, and then I come to work the next day and I’m able to translate that for other families and their children. It’s been an incredible journey.»