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Nonprofit Consumers’ CHECKBOOK (www.checkbook.org) points you toward the area’s top-rated businesses and service professionals, by sharing its extensive research, including thousands of ratings from surveys of its own and Consumer Reports subscribers, and the results of thousands of undercover price checks. From doctors, dentists, and veterinarians to auto repair shops, roofers, plumbers, and more, CHECKBOOK covers dozens of categories to save consumers time, money, and trouble. Founded in 1974, CHECKBOOK does not accept any advertising in order to maintain the integrity of its ratings.
History
Established in 1974.
Robert Krughoff, CHECKBOOK’s founder, had the idea for CHECKBOOK magazine as he drove away from an auto repair shop where he had been three times for the same repair and realized he would have to go back again to get it done right. He concluded «it would be good if there was some way to find out which are the good auto repair shops.» CHECKBOOK has won the National Press Club’s First Place Award for Excellence in Consumer Journalism, and in 2000 was honored, alongside Krughoff, with the Esther Peterson Consumer Service Award. Consumers’ CHECKBOOK is supported entirely by subscription payments and donations from individual magazine and website subscribers, and through revenue from selling its books and survey and information services. The organization does not accept donations from businesses and its publications carry no advertising.