Woulf & Ury Jewelers

Specialties

Maury is adept at helping customers pick out items that will be complimentary to them based on a number of considerations, including proportionality and cosmetic contrasts.

He assists customers in redesigning and restyling their jewelry and places an emphasis on achieving functionality and durability of purpose, while incorporating beauty and styling into the design.

Appraisals and consultations done by appointment. Please call 510−524−3600 for an appointment.

History

Established in 1940.

Founded seventy years ago in Richmond as a locally owned jewelry store by Max Woulf, the business grew into the partnership of Woulf & Ury Jewelers when Walter Ury joined in 1941. During Richmond’s boom years of World War II, the partners opened a second store in Pittsburg, California and together served a discerning clientele fine quality diamond and gem set jewelry, fashion and costume jewelry, silver, watches, service and repairs. Eventually, the partnership was amicably dissolved, and in 1966 the Richmond store was moved to San Pablo, and then in 1978 to the El Cerrito location. In 2011, Maury closed the El Cerrito retail location, and opened an office in Walnut Creek.

Meet the Business Owner

Maury W.

Business Owner

Maury Woulf literally grew up behind the counter of his father’s Richmond jewelry store — working in the shop on weekends and during summer vacations. There, he inherited his dad’s love for their customers and for each opportunity to give them personal service. He gift wrapped packages and wryly offered their own store brand matches to customers purchasing a cigarette lighter, «in case the lighter doesn’t work».

Recognizing the importance of being able to identify diamonds and gemstones, determine their qualities and value, and separate them from synthetic and imitation counterparts, Maury enrolled in gemological studies thru the Gemological Institute of America and began studies in personal property appraisal with The International Society of Appraisers.

Maury stays current in his gemological knowledge by membership in the Alumni Association of the Gemological Institute of America, attending the Tucson Gem Show, and continuing appraisal studies through both the International Society