Home Instead Senior Care

Specialties

A trusted source of home care for Bay Area seniors and is referred by hundreds of health care, medical and social service organizations throughout the Bay Area. Since 1996, we have helped thousands of clients live independently — allowing them to enjoy the day-​to-​day activities they have come to count on.

Our professional CAREGivers provide one-​on-​one, non-​medical assistance — helping seniors feel safe, more confident, and less isolated wherever they consider home. All CAREGivers are thoroughly screened, extensively trained, insured and bonded, and matched to your preferences.

Our friendly team is dependable and quick to respond to your needs from a few hours-​a-​day up to 24 hours — seven days-​a-​week, including weekends and holidays.

History

Established in 1994.

Home Instead Senior Care Began from Personal Experience

Paul and Lori Hogan founded Home Instead, Inc. and began serving seniors in Omaha, Nebraska, as Home Instead Senior Care in 1994. It was Paul Hogan’s own family experience caring for his grandmother that made him realize the need for non-​medical home care and elder companionship services to help seniors live independently at home.

Meet the Business Owner

Martie C.

Business Owner

Martie Cruz, Managing Director and Franchise Owner

Home Instead Senior Care

San Bruno, San Mateo and Walnut Creek

Martie Cruz’s path to becoming a Home Instead Senior Care franchise owner was spurred by a combination of solid family values, successful sales experience and a fateful trip to a bookstore.

After witnessing her mother’s reaction to a temporary stay in a convalescent rehab, Martie vowed to keep her memory alive by working tirelessly to make sure seniors get to stay in their houses. Martie’s career as a thriving real estate agent in Northern San Mateo County also gave her exposure to seniors residing in board-​and-​care facilities. She frequently encountered individuals who voiced their desires to live in their own dwellings.

Soon enough, Martie stumbled upon a Home Instead Senior Care magazine article one day while browsing for books. She calls it, «Love at first read. I knew I was destined to cross paths with Home Instead Senior Care, it was an infinite intelligence call.