Design Alliance

Specialties

Would you like to experience one stop shopping for your clients? You can at Design Alliance, a wholesale interior design center, located between San Diego and LA, focused exclusively on the needs of interior designers.

Design Alliance is North County’s premier resource to the interior design trade. We offer the largest selection of fine drapery and upholstery fabrics in Southern California as well as an extensive collection of floor coverings, wall coverings, window treatments, drapery hardware, trim, lighting, accessories and custom furniture.

History

Established in 1995.

Design Alliance has served North County San Diego for almost 20 years. The company was founded in 1995 by Joy Solleder, who grew the business to where it is today. New owners Jo Ellen Collins and Joy Crowe bought the business and started managing it in August, 2013. They’re excited about their new venture and have innovative plans to enhance Design Alliance to deliver an unrivaled level of service to interior designers throughout Southern California and beyond.

Their vision is to build «Your Design Studio.» It’s a place that a) inspires project solutions through exposure to the latest trends and exclusive lines, and b) offers a workplace that both supports your project development with countless product options and that provides a seasoned, knowledgeable staff to work with you every step of the way.

We hope to become an indispensable resource for all your interior design project needs.

Meet the Business Owner

Joy C.

Business Owner

Joy has been a freelance interior designer in the Los Angeles area since 1984. After twelve years in visual merchandising, she began her design career in healthcare imaging as the sole designer of the first MRI center in California. She stayed in high tech healthcare, designing nine more MRI facilities, two gamma knife centers, and the U.S. Radiopharmaceuticals compound in Texas. However, her true love is in residential design and the client relationships that form in that business. In her career as a designer she completed over 150 residential projects and sustained her business through client referral. Joy brings boundless energy, immense creative talent, and a wealth of hands-​on experience to Design Alliance and, in this next phase of her career, hopes to help inspire designers to bring their projects to life and to build a successful business.