Insights & Ingenuity

Specialties

secondary research and analysis

brand development

graphic design

content strategy, including copywriting and article marketing

community development through social media

search-​friendly web development and paid advertising (SEO/​SEM)

online public relations

marketing communications planning

History

Established in 2008.

Insights & Ingenuity is a brand management consultancy located near Cedar Rapids, Iowa. We partner with companies to build enduring identities and defensible market positions.

We design strategic brand, content and community services for our clients and implement a full array of integrated tactics to drive long-​term business value. Our work will improve your brand visibility, bring clarity and cohesion to your messages, and help you connect with your customers.

Meet the Business Owner

Heather R.

Business Owner

An agency veteran, Heather is a customer-​centric brand strategist interested in building stronger customer relationships by targeting relevance, differentiation, and emotional fulfillment. She served clients in the health care, telecommunications, food service, retail and utility sectors for 15 years with another 2 years invested in small business and eCommerce fields. She holds a BA degree from Florida State University in English and Journalism, and a MA degree from Middle Tennessee State University in Mass Communications.