Communicus

Specialties

We are in business to provide you with the information and insights that you need to make smarter decisions about your consumer marketing communications program. The result — overall improvements in marketplace performance over time as your advertising, marketing and consumer insights teams build a stronger framework of understanding based on the feedback network.

Not only will you receive insights unparalleled in the industry, but personalized research programs that are designed to meet your specific needs, within your budget. We will work to understand the advertising communications-​related issues that you are facing and conduct the highest quality research, with the utmost integrity, using our proven methods.

History

Established in 1962.

Communicus has measured, analyzed and reported on over $ 30 billion worth of advertising for Fortune 100 advertisers.

The gold standard of consumer-​based advertising research systems for over 50 years, Communicus provides research and consulting to many Fortune 100 advertisers and leading brands. As the advertising marketplace has changed over the years, our measurement system has evolved accordingly. Today, we provide unparalleled campaign evaluations that isolate the impact of all elements within your overall marketing communications campaign.

Having evaluated over $ 30 billion worth of advertising and 360° campaigns in the past 25 years, we’ve got the breadth and depth of experience to provide highly insightful, relevant and actionable consulting services. Our clients gain specific feedback on their advertising and IMC campaigns, but also foundational learning and ‘best practices’ lessons that can form the basis for smarter forward-​looking campaign planning.

Meet the Business Owner

Jeri S.

Business Owner

After joining the firm in 1992, Jeri was named CEO of Communicus in 2009. She provides research-​based consulting and helps clients to identify strategies that will produce better returns on a brand’s marketing communications investments. Her strategic thinking and vision have led to the development of methods for isolating the impact of new and emerging media, enabling clients to explore the effectiveness of total IMC campaigns that involve social media, product integrations, viral initiatives, in-​store communications and sponsorships as supplements to traditional media communications. Jeri held leadership positions at DDB Worldwide for 15 years, serving as Senior Vice President Director of Research Services and Executive Vice President for Strategic and Research Systems Development. She led the development of the agency’s formalized planning process for advertising strategies and integrated marketing communications strategies.