McAuliffe & McCormick, Inc

Specialties

A Florida Real Estate Sales & Marketing Collaborative Providing Industry Leading Strategies.

McAuliffe & McCormick quickly and decisively adapts to shifts in the market, changes in lending practices and customer demand. We’ve refined our combined sales and marketing experience to create success for builders, developers, and banks during both the boom years and during challenging economic times. We bring an intimate perspective to this industry, enabling us to freely adapt to changing economies, buyers and trends. The company is built on our individual strengths, which complement each other to benefit our client-​partners.

We provideTraditional & Non Traditional Marketing, Sales Initiatives, Branding & Product Positioning, Social Marketing, Program Launch, Media Engagement, Marketing Plans, Creative Direction, Sales Environments, Public Relations.

History

Established in 2010.

McAuliffe & McCormick was established in the midst of successfully marketing and selling the 137 remaining Towers of Channelside condominiums in downtown Tampa in just over 12 months.

Through tactical pricing, building a champion sales team and establishing a creative marketing program highlighting the Towers’ unique attributes, we exceeded the goal and grossed $ 45 million in sales.

We took the bank syndicated property in receivership, led by Wells Fargo, and turned it into a success story — surpassing the aggressive velocity targets of the ownership group and completing the project under the 1% marketing budget.

Meet the Business Owner

Steve M.

Business Owner

A licensed Florida real estate broker who has been in the homebuilding industry for 30 years, I owned and managed my own marketing firm for five years before joining St. Petersburg’s JMC Communities in 1991. I watched over every aspect of JMC’s sales and marketing, from meticulous adherence to the corporate brand and individual community identities to directing sales, advertising, web site design, social media, public relations, special events, interior merchandising and research analysis.

My leadership extends to expanding roles in a variety of national and regional industry groups, including serving on the board of directors of the National Association of Home Builders (NAHB), the Florida Home Builders Association (FHBA) and the Tampa Bay Builders Association (where I am also past-​president). A past trustee of the NAHB’s Sales and Marketing Council as well as its Institute of Residential Marketing, and is past chair of the FHBA Sales and Marketing Council.