Jake’s On Main

Specialties

Welcome to Jake’s On Main, your greater St. Charles area Life is good® Genuine Neighborhood Shoppe.

We’re dedicated to spreading optimism and good vibes through top-​quality merchandise designed for the casual lifestyle. Browse our website or better yet, come visit.

We’re located along Main Street in Historic Saint Charles, MO. Bring a friend and make a day of it. You’ll be glad you did.

And while you’re here online, be sure to join our email list to get the latest scoop on what’s new and fun. And join Jake’s VIP Program for special perks and surprises.

History

Established in 2007.

Jake’s on Main opened in February 2007 after a very interesting (and true) journey. In 2002, I was flying for American Airlines (TWA) as a First Officer on the MD-​80; something I thought I would always do. But a tumbling economy and the effects of ⁹⁄₁₁ left myself and many other airline employees looking for second careers. I found mine with my family. I spent the next four years at home with our two children (Cal and Kelly) while my wife continued on with her career.

We discovered Life is good® while vacationing in Bethany Beach, DE. Amazed with the quality, comfort and positive vibes we received from wearing the clothing, we decided to make a Christmas theme from «Life is good.» It was a hit. Our entire family wanted more. This is where my third career as the owner of Jake’s on Main begins.

From there, it has been a marathon of wonderful events. We have met many inspiring friends through this journey, and we are excited to see what the future holds. No worries!

Meet the Manager

Amy S.

Manager

Amy loves working at the Life is good shoppe in St. Charles. She was born and raised in the area and is now raising her family here as well.

Historic Main Street has always been a favorite place to go to shop and hang out and now she runs this shoppe!

«I love working at Jake’s On Main! The world needs more positive influences. The Life is good brand brings optimism and positivity to the people who shop there. So, Do what you like, Like what you do. Spread Good Vibes. And of course, remember LIFE IS GOOD!»