Whats-Nü

Specialties

We specialize in carrying refreshingly accessible Personwear (women’s, men’s, unisex, other), Accessories, Art, and Lifestyle Goods. Locally designed &/​or made (over 50% made in the USA!) Using sustainable, upcycled or otherwise eco-​friendly materials.

We also strive to provide excellent customer service by helping you put together a stylish outfit, perform alterations on your clothes, or even customize a piece.

We carry a number of very local designers — come in and support your community!

History

Established in 2012.

The owner, Lena, wanted an outlet not only for her own designs, but to bring together other designers, artists, and artisans to meet the needs and desires of the local community. Having worked at Suneri, the well-​received boutique at the same location prior to Whats-​Nu, Lena developed a sense of the local clientele and developed a faithful following.

Now, Lena provides a comfortable and fun environment for people to explore whats available, while keeping things fresh and affordable. And we partner with Somerville First and other local organizations and businesses to promote awesome events!

Meet the Business Owner

Lena G.

Business Owner

Lena would rather the store speak for itself.

(But come in and meet her and the rest of the staff– they’re very friendly!)