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Specialties
Sort This Out Cellars is a small producer of California wines. Produced from grapes grown throughout California’s wine country, we explore varietals and appellations that are representative of California’s diversity to craft wines with quality and value. Relieving ourselves of the restrictions associated with owning vineyards or producing wines from a singular viticultural area.
History
Established in 2007.
Tired of the traditional wine country narrative, we wanted to move beyond the iconic family winery, or estate grown grape paradigms that have dominated the California wine landscape and instead make wines that looked more like the people who drank them. Inspired by an old picture of the Rat Pack outside The Sands hotel in 1961, we called upon the values of a time when men had character, and women had curves. A time when you could smoke, drink, curse, and have a good time without apology. We built our wines around this classic American adult spirit, so eroded by political correctness and fear, to create wines that were unapologetic in their character. Wines that pair with good times and friends. We make wines that are just as at home at the poker table as the dinner table.
Our business model called for a winery direct sales strategy. Making such a small amount of wine, we intended to sell it all directly to wine drinkers through our website and tasting room.
Meet the Business Owner
Michael C.
Business Owner
Sort This Out Cellars was developed over several years of planning. From the first conversations about developing our own line of wines, to the real world implementation of the vision with the release of the first wine in 2007, Sort This Out Cellars exists today as the result of the hard work and dedication. Throwing all the traditional corporate structure out with the bath water, our job titles are part of the fun and character of who we are. Michael found his path to the wine industry while working for Disneyland. The skills and knowledge developed as a Manager and Wine Buyer for Disneyland’s Club 33 would ultimately deliver him to the Santa Barbara wine country. After gaining several years of experience in winery operations, Michael is happy to work exclusively on making Sort This Out Cellars successful. Michael leads operations of the Sort This Out Cellars retail business in addition to our wine programs.
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