The Joshua Project Foundation

Specialties

The Joshua Project Foundation is dedicated to empowering the lives of blind and visually impaired people everywhere, beginning by introducing Braille labels into grocery stores.

History

Established in 2011.

In 2011, Joshua Goldenberg, a 7 year old from Simi Valley, CA, wanted to help his mother shop at the local grocery store but he realized he couldn’t because Joshua is blind. Being an inquisitive, typical young boy, Joshua had a very simple question: «Why don’t they have Braille in the store so I can shop too?» This led his parents, Evan & Christie Goldenberg, to ponder an even bigger question: «How will Joshua, and the millions of visually impaired people just like him, be able to lead a truly independent life if they cannot shop for themselves?» Thus, The Joshua Project Foundation was born.

Meet the Business Owner

Evan G.

Business Owner

The Goldenberg family, continually inspired by Joshua, began their work toward a solution to enable the blind and visually impaired to be able to better navigate through a grocery store. After meeting with the Whole Foods Market location in Thousand Oaks, CA, the Goldenbergs succeeded in getting Braille aisle markers throughout the store and Braille labels in the fruit and produce section. The project has now expanded to two other Whole Foods Market locations (Santa Barbara, CA and Newtonville, MA) which followed suit to help aid their visually impaired customers. The project continues to expand with additional Whole Foods Markets locations and Gelsons locations set to implement the Braille system.